Dec

16

Versace in Beijing

Filed Under Brands Wave, Designer Sunglasses, International Designer Glasses Blogs 



Versace debuted its first China fashion show in Beijing in November, marking the company’s renewed interest in the country as a massive consumer culture of luxury goods. Indeed, Versace hopes to make China a yearly stop for fashion shows in the future, and hopes that China sales will become the second most lucrative after European sales by next year.



Donatella Versace, who jointly owns the label with her brother and daughter, was in Beijing for the show. Only Beijing’s elites were in attendance and Donatella wisely used all Chinese models for the runway extravaganza. Celebrities like Jet Li and government and corporate executives were in attendance.


Donatella confesses that she was enthusiastic about the prospects of Versace in China, claiming that she designs for global women and would not alter her designs for the Chinese market in any way. She felt enthused by the youth of China, who she saw as energetic and fashion-foreword.


All funds raised from the showing of her Versace 2009 collection were donated to the survivors of the May 12th earthquake in Sichuan that claimed over 80,000 lives. The group jointly raised over one million US dollars for the cause.

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