Aug

23

Tom Ford Summer Sunnies

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses 


Tom Ford sunglasses have always been iconic, but this summer their resurgence into pop culture, especially with the Hollywood and Milan elites, has been surprising. Celebrities like Angelina Jolie and Jennifer Aniston—A listers both, are hardly caught without them these days. B-list celebs are taking the cue and enjoying minor mentions in the fashion magazines as a result. No minor celebrity is taking the chance of not having a pair of classic Tom Ford sunnies in their wardrobe this summer.

Simplicity was the key. Tom Ford kept a series of traditional designs and built off of these designs with only minor alterations over the years. Essentially, the Tom Ford sunglasses that are popular today are not unlike the Tom Ford craze ten years ago. The minor difference is in the color options, and a bit more frill in the more recent designs than in earlier versions.

In a complex time like this, with the global recession, several ongoing wars, and a pile of recent celebrity deaths, the fashion world has turned toward the tried and true rather than extreme innovation. Perhaps the fashion industry finds solace in a return to nostalgic fashions like clean, clear lines and simple color schemes complimented by minor upgrades or adjustments.

So, with all the summer hype over Tom Ford sunglasses, the real question is if you should be buying a pair, or holding out for a new trend. There are two ways of addressing that fashion question. On the one hand you don’t want to appear to be a mere follower of fashion. On the other hand, to miss a massive trend like this could signal that you are out of touch with the flow of the industry. Really, that choice is up to you.

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