Mar

6

The Fashion Accessory that Defies Age

Filed Under Designer Eyeglasses, Designer Sunglasses, Fun with Eyewear, International Designer Glasses Blogs 



Sunglasses are key fashion accessory trend which emerged in recent years and is unlikely to wane. With the biggest stars pushing brands like Ray Ban, Police and Prada, its no wonder designer eyewear is the must-have item of 2009.


The demand for designer, fashion sunglasses is fueled by men and women (at a surprisingly equal ratio) over 40. Because sunglasses are more affordable and more versatile than designer clothing, they are heightened in times of financial straits, to the top of a chic adult’s name-brand shopping list. Along with designer bags for women and designer wallets and belts for men, sunglasses are the most noticeable and wearable of designer products.


In recent years design houses have ever-increasingly expanded their eyewear collections. According to some fashion spectators, the lack of clear fashion focus in recent years has aided the sunglasses trend. With no clear fashion accessory of the past few seasons, sunglasses are filling that void. Meanwhile, with Louis Vitton bags (the must-have item of 2006) flooded in the market, there is no clear item to urge people to move on to the next big hit. Ray Ban’s led the way with the re-launch of the wayfarer and has, in light of the fashion void, pushed retro flare and hip accessories as the trend of 2009. Additionally, the hottest in Hollywood, who used to model suits and watches, have recently been seen in a plethora of sunglasses ad campaigns. Take, for example, the sexy and sophisticated Antonio Bandaras, who models for Police sunglasses.


Sparked by the youth’s lack of wealth and thus insistence on having designer accessories they could afford, the trend has spilled over into the mass populous and has become a staple of modern fashion.

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