Dec

9

Rihanna the New Face of the Gucci-UNICEF Union

Filed Under Celebrity Watch, Designer Sunglasses, Eyewear Knowledge 




Rihanna, the now-famous singer of the hit singer ‘Umbrella’ has shed her bad-girl image to help a noble cause. As the new face of the Gucci –UNICEF union, Rihanna has represented Gucci in fundraising and awareness campaigns aimed at driving sales of the white Gucci accessories tattooed with a heart. 25% of proceeds of tattooed heart products will be given to UNICEF. The promotion ends 31 January, 2009. Rihanna, a rising star in Hollywood unlikely to extinguish in the near future, has secured her place as a Hollywood permanent by beginning her charity work after the renowned of her latest hit album.



Gucci has been working with UNICEF for four years, and have donated a great deal to the cause of the world’s children, health and future. In 2005 Gucci began by donating 20% of sales to UNICEF children affected by HIV/AIDS. The partnership blossomed into an ongoing effort to help the world’s children. In 2006 the company designed a Christmas line especially to earn revenue for UNICEF children, with another 20% of revenue from the specialty line donated to the 1.5 million children orphaned by HIV/AIDS. Jennifer Connelly hosted the 2007 Gucci UNICEF drive. 2008’s UNICEF drive was hosted by Madonna, another Hollywood celebrity whose passions for underprivileged children have long been public knowledge.


If you are looking for a meaningful gift this holiday season that will also help children around the world, look no further than Gucci’s 2009 tattooed heart campaign.

Comments

  • admin

    Hi there, thank u for ur comment. U know, Rihanna is so amazing, me, a big fan of her…

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