Nov

10

Aussies and Eyewear

Filed Under Brands Wave, Designer Sunglasses, Eyewear Knowledge, Fun with Eyewear, International Designer Glasses Blogs, Vision Direct Sponsorship | View Comments



Sun, sex appeal, sexy accents, designer fashion, and sultry bodies. Any outsider is bound to use one or all of these terms to describe their idealized version of Australia. Visitors speculate about the Dior-clad blondes on the beaches and the Versace elites in the high rises. Yes, tourists are flocking to Australia in new numbers. Even American icon Opera is heading to Sydney for a live show. Australia is the newest and hottest destination for western tourism, and with more press than ever in the form of movies (Australia!) and hot action stars (Hugh Jackman, Nicole Kidman) to pump up the love of the outback and the irreverence that made Australia great, tourism is unlikely to abate.

With all the attention on Australia in the travel world, what is it that makes outsiders so allured to the former penal colony? True, the typical blonde and blue-eyed beauties have their fame. The outback has its appeal, and the love of adventure is of course a real factor. But, when all of these things are available elsewhere, there remains a mysterious allure to Australia that many think is due to the rich dichotomy between the rugged love of the outdoors and the strictly fashionable and posh appearance of the Aussies who travel abroad.

Outsiders have the idea that everyone venturing out of their fashionable homes in Sydney are doing so clad entirely in designer clothing and especially fashionable eyewear. Prada, Dior, Versace, Burberry and MiuMiu are all common sights on beautiful women around Sydney, with strong sun and beautiful skin, its no wonder the women cling to their eyewear whenever they leave the apartment. Part of the beauty and allure of Australia is represented in the beauty of the Australian women.

Nov

2

International Fashion Trends 2010

Filed Under Designer Eyeglasses, Designer Sunglasses, Eyewear Knowledge, Fun with Eyewear, International Designer Glasses Blogs, Vision Direct Sponsorship | View Comments



At times, the international world and the regional fashion trends don’t overlap or, in some cases, even relate. When Dior was big in America, it was a lesser-known designer brand in Europe. But, to be an internationally adept model or fashion fanatic you need to be able to be versatile and follow the international fashion trends year by year.

In 2010 some interesting international trends emerged that a real fan would be aware of already. To highlight the obvious—black was back this past year in a big way. The most obvious trend was also the most subtle. Black is nearly always hot, but this year black was back with a vengeance. We saw loads of texture and flare, but with a subdued or subtle coloring scheme instead of the loud and obvious of previous years. The trends became so main-stream in the fashion world that even designer advertisements and runway shows had an overly black focus. We’re talking black lace, leather and suede, black veneer and black accessories.

In the accessories world, green became the new black, and we don’t mean the color green. Being world-environment friendly is the hottest thing in the fashion world, and bone, wood and other natural and non finite items in accessories was extremely hot. Even in the eyewear industry, there were wooden frames released recently as well as the Oakley all-recycled frames. Fashion is always hot, but being environmentally active as well as smoking hot is a killer combo, in any country.

May

12

Top five reasons to love Prada

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Prada has long been a kingpin in the fashion industry, and there are undoubtedly thousands of reasons to love Prada. We’re offering you the top five reasons we think Prada is an amazing design house with creative, fresh takes on traditional products.

1.) For the Love of Heels. Prada’s innovations in shoe designs, especially in high feels and taking the simple black shoe from an elegant must-have, to a daring and sexual accessory no city woman’s wardrobe would be complete without.

2.) For the Love of Sunnies. Whenever you think of Prada you are likely thinking of a modern woman, probably a successful one, in dark sunglasses and fashionable attire. The Prada love of innovative, powerful and yet elegant eyewear is renown in the highest circles of the fashion world.

3.) For the Love of Handbags. There has been no major innovation in the handbag category as big as Prada’s. They brought high-quality, tough and durable fabric into high fashion. A Prada bag should last a lifetime, with Kevlar-like toughness, these bags can be dropped, scraped, banged around and drenched and still look perfect.

4.) Even Hollywood Loves Prada. In the hit film, “The Devil Wears Prada” we learned that success in the world of high fashion is beyond cut throat. Nevertheless, we come away from that film loving Prada as much as we did before we found out it was Satin’s clothing of choice.

5.) Finally, the Fit is Perfect. While Prada may make clothing, the real reason for their fame has long been their wonderful, perfect accessories. They fit into any outfit, and into any lifestyle.

May

5

Australia’s Hottest Spring Fashions

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au0505.jpgWhile European fashion is more tailored and proper, and American fashion more cliché and predictable, Australian fashion is rugged and yet casual. Even when wearing designer glasses, like Serengeti or Rudy Project, Aussies know how to make each look really shine. It combines a beautiful medley of international fabrics and concepts with Australian outback flare. For example, rich Chinese and Japanese silks, and Egyptian cottons draped in distinctly Aussie ways, trimmed with beads or studs, and distinctly form-fitting yet loose, like a beautiful woman who does not have to show off her curves for spectators to know they are there.

When it comes to eyewear fashion, Australians really take the gold. They know how to wear the right fashions for their face color and shape, and how to match the eyewear to a delightful wardrobe. One of the ways Aussie women make their look so unique is the mix of designer clothing and high-fashion fabrics and textures with simple yet rugged eyewear looks like Serengeti. A casual pair of sunglasses can really make an entire look more approachable and delightful. While many in the USA and Europe go too far with high fashion, Aussies know where to draw the line, and they tend to use brown or gold tinted eyewear to achieve that aim. Another classy and intriguing way Aussie women keep it casual yet beautiful is to braid their hair, or add a simple hat and sandals to their higher fashion clothing, or a sensual scarf or oversized ear rings.

Apr

16

Rudy Project sunnies continue to impress public

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Few eyewear brands have given rise to such fan fare and a serious cult following of fans. Rudy Project sunnies, however, have achieved this fate because of their high-quality craftsmanship, their unique performance-enhancing attributes, and the sleek almost sexy designs. You’ll see these sunnies at the Olympics, and at every major sporting event in the world. You’ll find militaries use them, as well as construction workers and truck drivers. In any serious, hard-core industry you’ll find Rudy Project eyewear is there to withstand impact, scratching and constant use.

In fact, the Israeli military snipers use Rudy Project sunglasses because they block glare, increase contrast and protect the shooter’s eyes—their most valuable asset. In the 2010 Winter Olympics, no less than 14 medals were won wearing Rudy Project eyewear. Do you think any coach in his right mind would leave his athlete’s most important asset with subpar protection? The high impact resistance of the lenses as well as the aerodynamic and polarized UV protection make these sunglasses the right choice for any serious athlete or soldier.

For the average person, these assets may not be that important to you, but there are other traits that you’ll find equally appealing in Rudy Project’s designer eyewear. For starters, the brand has achieved acclaim in the sporting and outdoors communities due to their durability and comfort. Long-distance drivers are especially pleased with the light-weight feel and snug but unintuitive fit. 50,000 athletes trust their eyes to Rudy Project as official sponsored athletes, and even after the endorsements end, stars continue to keep their Rudy Project sunnies close at hand.

Apr

14

Vision Direct is a Powerseller in the Australian Market

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au0414.jpgHave you ever wondered what sets some companies above others? Vision Direct works hard to ensure their customers are satisfied, and guarantees all of their designer products, and does as much as possible to make sure the customer is smiling at the end of the day. The Vision Direct team is working hard day after day to make their name synonymous with quality service, designer products and happy customers.

To add to their already impressive collection of awards for customer service, Vision Direct has recently become an ebay Power seller in the Australian Market. This is no easy feat. Anyone who has ever ordered on ebay knows that the customers have to continuously rank a distributor very highly in order to achieve even passing stars as an ebay seller. One mishap and the whole carefully and patiently earned ranking can shatter. So, when a seller reaches power status, it is truly something to take note of. It signifies that all customers leave happy with their product, and happy with the seller. Vision Direct has worked tirelessly to attain this status when customers buy directly on their website, and now they have earned the same renown through ebay.

In addition to their impressive and ongoing status in the Australian Market, Vision Direct has also been helping those in need around the globe. Their partnership with Orbis International in 2009 provided eyewear to needy folks, and their 2010 partnership with Unite for Sight Inc., which provides eye exams and eyewear to help eliminate preventable blindness. So, while they are working hard to make you a happy customer, they are also working hard to help those in need with their first rate products and excellent service.

Apr

9

Help eliminate preventable blindness by shopping online!

Filed Under Blogroll, Eyewear Knowledge, Vision Direct Sponsorship | View Comments


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Now YOU can contribute to fighting blindness simply by shopping online at Vision Direct! For every pair of prescription eyewear sold on the site, Vision Direct will donate a pair to help eliminate preventable blindness around the globe. Unite for Sight is a charitable organization dedicated to leading the fight against preventable blindness, a curse that affects some 500 million people worldwide. All these people need are proper glasses, or simple medications and they could have their sight restored. Just imagine a world where you can’t work, can’t participate in your local community or help out at home—and it is all preventable and curable if only you had access to a simple eye exam and eyeglasses. Some parts of the developing world survive on crafts or farming, much of which sight is essential for. Lacking vision, a person not only suffers because they do not experience the world as fully, but they leave more work for those around them, which brings down their self worth. Vision Direct does not sit idly by! For every pair bought online, Vision Direct will now send a pair to a person in need through United for Sight, in the one-for-one campaign.

Here’s how it works. Simply check out all the amazing, designer prescription eyeglasses on the Vision Direct site, and when you and your friends need new glasses, simply buy them online here! Vision Direct automatically sends a pair of prescription glasses to United for Sight every time someone buys online! This is truly a win-win situation for everyone! Tell your friends about the one-for-one campaign and get them to buy their prescription eyeglasses online through Vision Direct now! Not only will they get the highest quality, designer eyeglasses, but an extra warm fuzzy feeling for helping out those in need!

Apr

8

Common Problems with Contact Lenses (and solutions!)

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au0408.jpgMany visually impaired people consider the choice between contact lenses and eyeglasses a difficult one. Perhaps this is because they associate several problems with applying or caring for contact lenses over the relative ease of eyeglasses. With brands like Focus and Air Optix in the contact lens business, rest assured that any problem you could imagine has been envisioned by design and optometry experts and solved prior to the lenses hitting the shelves.

For example, many early complaints about contact lenses revolved around the comfort of the lenses when applied. To solve this issue, designers have made softer, more flexible lenses that adhere to the shape of your eye thus decreasing friction and discomfort.

Another problem many worry about is the application of contact lenses. You’ll see people in cinema act out a harrowing ordeal attempting to insert a lens, when in reality they are designed to slip in and out of the eye only when confronted with a dry surface (aka, your application finger). Thus, lenses stay secure when they are meant to, and can easily be applied or removed.

A third problem many anticipate is the cost of contact lenses exceeding eyeglasses. This is also a misconception. Wile contact lenses can be expensive depending on the brand or prescription; by and large the cost is relative to eyeglasses, which also need to be replaced yearly. Basic lenses, solution and a storage case will run you roughly the same amount as a designer set of eyeglasses for a year. And while many people feel insecure in their glasses, you’ll hardly hear people complain about their insecurities with their contact lenses. In fact, do you have any friends who are disappointed with the choice they made to switch to contacts?

Apr

1

Designer Eyewear for Regular Folks

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses, Uncategorized, Vision Direct Sponsorship | View Comments



au0401.jpgSome people think about designer eyewear, and they immediately think of stuffy, artistic types with snooty friends and rich taste. That is a common misconception of high fashion. Some looks are designed to hyperbolize an actual concept, for example, when Dior puts on a runway show where every model has pointed shoulder pads, they are not actually suggesting that women emulate the look. Instead, they are signifying to ready-to-wear designers that more defined shoulders will be in fashion that year. Yes, high fashion is a concept that was never meant to be worn by regular folks (or by anyone other than models).

If you want to wear designer clothing and look fresh and fashionable, then take hints from the runway, not exact cues. If you see a lot of a single color, you can bet that will be in vogue that year. If you see larger eyewear on runway models, then its safe to keep your oversized Prada sunnies. Think about the practical application of the runway designs and run with that in creative new ways.

Many women see a look they like and wear it, regardless of what is in fashion—and we applaud that because variety is the spice of life and if everyone were in fashion it wouldn’t be fashionable anymore. On the opposite spectrum, some ladies go way too far in trying to stay hip. Take Lady Gaga, for example. While you may see her as a unique jewel in an otherwise bland musical arena, then consider this – most of Lady Gaga’s outfits were done by professional designers and thus her creativity is not very high at all. Find a happy medium between going too far, and not going far enough.

Mar

24

Vision related charities

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au0324.jpgDid you know that 75% of all visually impaired people worldwide could have their conditions corrected, and live a more comfortable and meaningful life as a result? That means 75% of all impairments are unnecessary. If you are in the giving spirit, there are many vision-related charities you could donate to. Over one billion people on the planet need eyewear and do not have them, either because of financial restraints or poor access to an optometrist. Below are some charities you might consider donating to, every bit helps lower the number of unnecessarily visually- impaired people worldwide.

Giving Sight (www.givingsight.org) is a charity that sends optometrists to underdeveloped countries, gives people eye exams and eyewear so they can get jobs and improve the quality of their lives. With the right eyewear, a child in a country without steady eye care could go from being technically blind, to having a chance at an education.

The Scojo Foundation (www.scojofoundation.com) is designed to help reading glasses be more accessible in developing countries by training locals in basic optometry skills so they can assess their local need and sell eyewear at a low cost in their community.

Orbis International (www.orbis.org) runs the Flying Eye Hospital, where doctors donate their time and fly to underprivileged areas to give proper eye exams and care to needy people worldwide.

The Fred Hollows Foundation (www.hollows.org.au) believes that indigenous Australians deserve the same health care and life expectancy as other Australians, and they run a vision program helping the needlessly blind of the outback.

The Lions Club International (www.lionsclub.org) collects, cleans, repairs and then sends reused and refurbished eyewear to needy people who could not otherwise afford eyewear. Donations centers exist internationally as well as online.

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