Jun

17

Celebrities that make sunnies cool

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Lindsey Lohan in there Dior sunglasses is a great example of a celebrity who has found the perfect look for her face shape and color. Though she wore this getup while appearing before a judge recently on several charges, she still managed to look professional, crisp, clean and most importantly—not like a menace to society! She makes these old-fashioned, throw-back frames look extremely modern, chic and cool. Thanks Lindsey Lohan for giving a nod at fashion the correct way. For a bit more ‘out-there’ coolness, take a look at Elton John’s sunglass-wearing career. From strange piano and sunglasses album covers to random appearances in public and on stage in cool sunnies, he never failed to entertain and impress with his cool eyewear fashion. In the same vein, Bono, from U2, is pretty much famous for his red sunnies. He started wearing them early in his career as a way to block some of the stage glare, and they clung to him like part of his personality.

Finally, an example of someone who makes sunnies look uncool, and completely horrible. You may know and love Lady Gaga, but I’m certainly no fan. While she claims she is rejecting the way our society sees women by dressing and acting in an homogenous way, I think she dresses and acts however she wants and then hires a superstar publicist to come up with rationalizations after the fact. She appeared on Larry King Live on the 1st of June in the most ridiculous sunglasses imaginable. They made her head look like a science experiment. They were simple, round black frames and lenses that blocked her entire face. Whereas Elton John made silly sunglasses fun and cool, Lady Gaga is making them inaccessible and awkward.

May

12

Top five reasons to love Prada

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Prada has long been a kingpin in the fashion industry, and there are undoubtedly thousands of reasons to love Prada. We’re offering you the top five reasons we think Prada is an amazing design house with creative, fresh takes on traditional products.

1.) For the Love of Heels. Prada’s innovations in shoe designs, especially in high feels and taking the simple black shoe from an elegant must-have, to a daring and sexual accessory no city woman’s wardrobe would be complete without.

2.) For the Love of Sunnies. Whenever you think of Prada you are likely thinking of a modern woman, probably a successful one, in dark sunglasses and fashionable attire. The Prada love of innovative, powerful and yet elegant eyewear is renown in the highest circles of the fashion world.

3.) For the Love of Handbags. There has been no major innovation in the handbag category as big as Prada’s. They brought high-quality, tough and durable fabric into high fashion. A Prada bag should last a lifetime, with Kevlar-like toughness, these bags can be dropped, scraped, banged around and drenched and still look perfect.

4.) Even Hollywood Loves Prada. In the hit film, “The Devil Wears Prada” we learned that success in the world of high fashion is beyond cut throat. Nevertheless, we come away from that film loving Prada as much as we did before we found out it was Satin’s clothing of choice.

5.) Finally, the Fit is Perfect. While Prada may make clothing, the real reason for their fame has long been their wonderful, perfect accessories. They fit into any outfit, and into any lifestyle.

May

5

Australia’s Hottest Spring Fashions

Filed Under Blogroll, Brands Wave, Designer Sunglasses, Uncategorized, Vision Direct Sponsorship | View Comments


au0505.jpgWhile European fashion is more tailored and proper, and American fashion more cliché and predictable, Australian fashion is rugged and yet casual. Even when wearing designer glasses, like Serengeti or Rudy Project, Aussies know how to make each look really shine. It combines a beautiful medley of international fabrics and concepts with Australian outback flare. For example, rich Chinese and Japanese silks, and Egyptian cottons draped in distinctly Aussie ways, trimmed with beads or studs, and distinctly form-fitting yet loose, like a beautiful woman who does not have to show off her curves for spectators to know they are there.

When it comes to eyewear fashion, Australians really take the gold. They know how to wear the right fashions for their face color and shape, and how to match the eyewear to a delightful wardrobe. One of the ways Aussie women make their look so unique is the mix of designer clothing and high-fashion fabrics and textures with simple yet rugged eyewear looks like Serengeti. A casual pair of sunglasses can really make an entire look more approachable and delightful. While many in the USA and Europe go too far with high fashion, Aussies know where to draw the line, and they tend to use brown or gold tinted eyewear to achieve that aim. Another classy and intriguing way Aussie women keep it casual yet beautiful is to braid their hair, or add a simple hat and sandals to their higher fashion clothing, or a sensual scarf or oversized ear rings.

Apr

16

Rudy Project sunnies continue to impress public

Filed Under Brands Wave, Designer Sunglasses, Uncategorized, Vision Direct Sponsorship | View Comments

au0414.jpg
Few eyewear brands have given rise to such fan fare and a serious cult following of fans. Rudy Project sunnies, however, have achieved this fate because of their high-quality craftsmanship, their unique performance-enhancing attributes, and the sleek almost sexy designs. You’ll see these sunnies at the Olympics, and at every major sporting event in the world. You’ll find militaries use them, as well as construction workers and truck drivers. In any serious, hard-core industry you’ll find Rudy Project eyewear is there to withstand impact, scratching and constant use.

In fact, the Israeli military snipers use Rudy Project sunglasses because they block glare, increase contrast and protect the shooter’s eyes—their most valuable asset. In the 2010 Winter Olympics, no less than 14 medals were won wearing Rudy Project eyewear. Do you think any coach in his right mind would leave his athlete’s most important asset with subpar protection? The high impact resistance of the lenses as well as the aerodynamic and polarized UV protection make these sunglasses the right choice for any serious athlete or soldier.

For the average person, these assets may not be that important to you, but there are other traits that you’ll find equally appealing in Rudy Project’s designer eyewear. For starters, the brand has achieved acclaim in the sporting and outdoors communities due to their durability and comfort. Long-distance drivers are especially pleased with the light-weight feel and snug but unintuitive fit. 50,000 athletes trust their eyes to Rudy Project as official sponsored athletes, and even after the endorsements end, stars continue to keep their Rudy Project sunnies close at hand.

Apr

14

Vision Direct is a Powerseller in the Australian Market

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au0414.jpgHave you ever wondered what sets some companies above others? Vision Direct works hard to ensure their customers are satisfied, and guarantees all of their designer products, and does as much as possible to make sure the customer is smiling at the end of the day. The Vision Direct team is working hard day after day to make their name synonymous with quality service, designer products and happy customers.

To add to their already impressive collection of awards for customer service, Vision Direct has recently become an ebay Power seller in the Australian Market. This is no easy feat. Anyone who has ever ordered on ebay knows that the customers have to continuously rank a distributor very highly in order to achieve even passing stars as an ebay seller. One mishap and the whole carefully and patiently earned ranking can shatter. So, when a seller reaches power status, it is truly something to take note of. It signifies that all customers leave happy with their product, and happy with the seller. Vision Direct has worked tirelessly to attain this status when customers buy directly on their website, and now they have earned the same renown through ebay.

In addition to their impressive and ongoing status in the Australian Market, Vision Direct has also been helping those in need around the globe. Their partnership with Orbis International in 2009 provided eyewear to needy folks, and their 2010 partnership with Unite for Sight Inc., which provides eye exams and eyewear to help eliminate preventable blindness. So, while they are working hard to make you a happy customer, they are also working hard to help those in need with their first rate products and excellent service.

Apr

8

Common Problems with Contact Lenses (and solutions!)

Filed Under Blogroll, Eyewear Knowledge, Uncategorized, Vision Direct Sponsorship | View Comments


au0408.jpgMany visually impaired people consider the choice between contact lenses and eyeglasses a difficult one. Perhaps this is because they associate several problems with applying or caring for contact lenses over the relative ease of eyeglasses. With brands like Focus and Air Optix in the contact lens business, rest assured that any problem you could imagine has been envisioned by design and optometry experts and solved prior to the lenses hitting the shelves.

For example, many early complaints about contact lenses revolved around the comfort of the lenses when applied. To solve this issue, designers have made softer, more flexible lenses that adhere to the shape of your eye thus decreasing friction and discomfort.

Another problem many worry about is the application of contact lenses. You’ll see people in cinema act out a harrowing ordeal attempting to insert a lens, when in reality they are designed to slip in and out of the eye only when confronted with a dry surface (aka, your application finger). Thus, lenses stay secure when they are meant to, and can easily be applied or removed.

A third problem many anticipate is the cost of contact lenses exceeding eyeglasses. This is also a misconception. Wile contact lenses can be expensive depending on the brand or prescription; by and large the cost is relative to eyeglasses, which also need to be replaced yearly. Basic lenses, solution and a storage case will run you roughly the same amount as a designer set of eyeglasses for a year. And while many people feel insecure in their glasses, you’ll hardly hear people complain about their insecurities with their contact lenses. In fact, do you have any friends who are disappointed with the choice they made to switch to contacts?

Apr

1

Designer Eyewear for Regular Folks

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au0401.jpgSome people think about designer eyewear, and they immediately think of stuffy, artistic types with snooty friends and rich taste. That is a common misconception of high fashion. Some looks are designed to hyperbolize an actual concept, for example, when Dior puts on a runway show where every model has pointed shoulder pads, they are not actually suggesting that women emulate the look. Instead, they are signifying to ready-to-wear designers that more defined shoulders will be in fashion that year. Yes, high fashion is a concept that was never meant to be worn by regular folks (or by anyone other than models).

If you want to wear designer clothing and look fresh and fashionable, then take hints from the runway, not exact cues. If you see a lot of a single color, you can bet that will be in vogue that year. If you see larger eyewear on runway models, then its safe to keep your oversized Prada sunnies. Think about the practical application of the runway designs and run with that in creative new ways.

Many women see a look they like and wear it, regardless of what is in fashion—and we applaud that because variety is the spice of life and if everyone were in fashion it wouldn’t be fashionable anymore. On the opposite spectrum, some ladies go way too far in trying to stay hip. Take Lady Gaga, for example. While you may see her as a unique jewel in an otherwise bland musical arena, then consider this – most of Lady Gaga’s outfits were done by professional designers and thus her creativity is not very high at all. Find a happy medium between going too far, and not going far enough.

Mar

24

Vision related charities

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au0324.jpgDid you know that 75% of all visually impaired people worldwide could have their conditions corrected, and live a more comfortable and meaningful life as a result? That means 75% of all impairments are unnecessary. If you are in the giving spirit, there are many vision-related charities you could donate to. Over one billion people on the planet need eyewear and do not have them, either because of financial restraints or poor access to an optometrist. Below are some charities you might consider donating to, every bit helps lower the number of unnecessarily visually- impaired people worldwide.

Giving Sight (www.givingsight.org) is a charity that sends optometrists to underdeveloped countries, gives people eye exams and eyewear so they can get jobs and improve the quality of their lives. With the right eyewear, a child in a country without steady eye care could go from being technically blind, to having a chance at an education.

The Scojo Foundation (www.scojofoundation.com) is designed to help reading glasses be more accessible in developing countries by training locals in basic optometry skills so they can assess their local need and sell eyewear at a low cost in their community.

Orbis International (www.orbis.org) runs the Flying Eye Hospital, where doctors donate their time and fly to underprivileged areas to give proper eye exams and care to needy people worldwide.

The Fred Hollows Foundation (www.hollows.org.au) believes that indigenous Australians deserve the same health care and life expectancy as other Australians, and they run a vision program helping the needlessly blind of the outback.

The Lions Club International (www.lionsclub.org) collects, cleans, repairs and then sends reused and refurbished eyewear to needy people who could not otherwise afford eyewear. Donations centers exist internationally as well as online.

Mar

10

Torah Bright Eyewear

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au0310.jpgTorah Bright has stolen the hearts of Australians everywhere by bringing morality and femininity to the Oakley-infused Olympic events. With her strange boarding stance, amazing grace, and ability to rock the halfpipe like a true professional, Torah proves Aussies are a fighting force. Her recent gold medal win at the 2010 Winter Olympics has heralded her as the top female athlete in her sport. But Torah is much more than that at home.

Torah has helped Roxy, a goggle and outdoor fashion design company, to create a new line after her own name. Meanwhile, she has been sponsored by Roxy for some time, enjoying the girlish flare these goggles provide over their more serious counterparts like Oakley and Adidas. Torah hopes her designs, including her snowboard, goggles, jacket and accessories, will bring femininity to sport that is often perceived as masculine. We think she is making good progress so far.

Torah is trained by her brother, who was himself a boarder. Her sister, Rowena, competed in the 2002 Salt Lake Olympic Games. She is engaged to American snowboarder, Jack Welch. Having been educated in New South Wales, Torah (meaning ‘bearer of great messages’) has indeed been primed for gold and has finally delivered her message – Australia’s winter athletes are a force to be reckoned with. And Torah is a great role model for kids back home. As a member of the Church of Latter Day Saints, Torah does not drink, smoke, or engage in other acts she considers immoral. Thus, not only is she brining femininity to snowboarding, she is brining a higher morality to this rough-edged sport.