Dec

16

Top Five Sunglasses Brands

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Creating any top five list, especially in the fashion world is a daunting task. Combining fads and trends into fashion isn’t an easy task and creating a comprehensive fashion sunglasses list isn’t easy. Whose to say is Prada or Oakley should be on the list? Should Versace?

1.) Jimmy Choo sunglasses are to women what the little black dress used to be. It used to be ruffles and lace, now its Jimmy Choo. When he released his black heels with the red undertones the woman’s world went crazy for them. The Jimmy Choo sunglasses are no different, they suck up women’s attention and make them look more beautiful than they did before they put them on. Exactly what fashion is meant to do.
2.) Alexander McQueen sunglasses are sexy, clean-lined and innovative. They break the mold on what sunglasses were supposed to be. For men, the designs are masculine without abandoning high fashion, clean and straight without being flakey. For women, the designs offer something in the way of protection that is flattering, retro and fresh all at once.
3.) Bolle, for women’s athletic sunglasses, are the top of the line. There isn’t anything better out there that combines so expertly fashion and sports. The combination is almost artistic in its wide appeal and creativity.
4.) Serengeti sunglasses, for men, are the pinnacle of men’s fashion. Whether you want to look sexy and refined or daring and bold, Serengeti have something infused in the very nature that offer men a certain look. A look women respond to.
5.) Marc Jacobs sunglasses are something not to be missed. Fashion can only take a back seat to functionality if we allow it to, but Marc Jacobs defies that by forcing functionality and fashion into one item. A heroic win for fashion and for himself.

Nov

10

Aussies and Eyewear

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Sun, sex appeal, sexy accents, designer fashion, and sultry bodies. Any outsider is bound to use one or all of these terms to describe their idealized version of Australia. Visitors speculate about the Dior-clad blondes on the beaches and the Versace elites in the high rises. Yes, tourists are flocking to Australia in new numbers. Even American icon Opera is heading to Sydney for a live show. Australia is the newest and hottest destination for western tourism, and with more press than ever in the form of movies (Australia!) and hot action stars (Hugh Jackman, Nicole Kidman) to pump up the love of the outback and the irreverence that made Australia great, tourism is unlikely to abate.

With all the attention on Australia in the travel world, what is it that makes outsiders so allured to the former penal colony? True, the typical blonde and blue-eyed beauties have their fame. The outback has its appeal, and the love of adventure is of course a real factor. But, when all of these things are available elsewhere, there remains a mysterious allure to Australia that many think is due to the rich dichotomy between the rugged love of the outdoors and the strictly fashionable and posh appearance of the Aussies who travel abroad.

Outsiders have the idea that everyone venturing out of their fashionable homes in Sydney are doing so clad entirely in designer clothing and especially fashionable eyewear. Prada, Dior, Versace, Burberry and MiuMiu are all common sights on beautiful women around Sydney, with strong sun and beautiful skin, its no wonder the women cling to their eyewear whenever they leave the apartment. Part of the beauty and allure of Australia is represented in the beauty of the Australian women.

Nov

2

International Fashion Trends 2010

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At times, the international world and the regional fashion trends don’t overlap or, in some cases, even relate. When Dior was big in America, it was a lesser-known designer brand in Europe. But, to be an internationally adept model or fashion fanatic you need to be able to be versatile and follow the international fashion trends year by year.

In 2010 some interesting international trends emerged that a real fan would be aware of already. To highlight the obvious—black was back this past year in a big way. The most obvious trend was also the most subtle. Black is nearly always hot, but this year black was back with a vengeance. We saw loads of texture and flare, but with a subdued or subtle coloring scheme instead of the loud and obvious of previous years. The trends became so main-stream in the fashion world that even designer advertisements and runway shows had an overly black focus. We’re talking black lace, leather and suede, black veneer and black accessories.

In the accessories world, green became the new black, and we don’t mean the color green. Being world-environment friendly is the hottest thing in the fashion world, and bone, wood and other natural and non finite items in accessories was extremely hot. Even in the eyewear industry, there were wooden frames released recently as well as the Oakley all-recycled frames. Fashion is always hot, but being environmentally active as well as smoking hot is a killer combo, in any country.

Aug

1

All-Season Sunnies, Year-Round Fashion

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For the penny pinchers among us, the best option is to buy high-quality goods that last rather than buying cheap crap that breaks, gets lost because you don’t cherish it, or never quite sits comfortably. It takes a long time to learn a hard lesson, and for most people who watch their wallets, it is a lesson that cannot come soon enough. If you want a pair of designer sunglasses, spend some time researching your options so you find the sunglasses you’ve always wanted. Buy them, whether they be Ray Ban, Rudy Project or Oakley. If you spend your hard-earned cash on something you really want you’ll find you take better care of it, you’ll not easily misplace them, and they’ll make you happy on a very small, but very consistent level.

Another way to optimize with your limited funds is to search for a look that is versatile and spans the seasons. For example, a classy pair of Ray Bans can be extremely versatile. They look great in the fall, they offer great coverage in the winter against glare from snow and ice. In the spring, they easily repel water and in the summer they offer width of protection and a classy look.

If you plan to save money somewhere, the only way to do it is to limit what you buy, buy high-quality goods, and take care of your versatile and expensive accessories. If you really want to save a bit more, one option is to buy vintage clothing and spend your money on accessories that compliment your look.

Jul

1

Bad asses and Eyeglasses

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What is scarier than a mad scientist with round eyeglasses and plastic gloves that extend past his elbows? Answer—nothing. For most villains and cinematic bas asses, glasses are simply an essential part of the bad ass wardrobe.

To get the bad ass look Matt Damon has here (image) you can pick up a tastefully similar pair of Oliver People eyeglasses. You’ll recall that Larry David from Curb Your Enthusiasm wears a very similar (and sinister) pair of round glasses throughout his HBO series.

To get the look of Antonio Bandaras in almost every film he stars in (other then Zoro, that is) you can pick up a pair of sexy Police sunglasses. Or, and he wore a similar pair in Spy Kids, Ralph Lauren eyeglasses in gold frames. What could be sexier than a Latin lover who is also intelligent, adventurous and has a designer wardrobe? Answer—again, nothing.

What about George Clooney, whose recent starring role in Up in the Air gave middle aged men hope for their romantic futures as well as a shameless look at the world of mid-range executives. His sunglasses are always classy, gold or brown tinting, and simple. Think Serengeti or Ray Ban, though I’m partial to the more adventurous look of Serengeti’s gentle gold tinting and gradient lens hues.

Finally, the ultimate box office bad ass recently was Iron Man, whose star- Robert Downey Jr., has long been in love with designer eyewear. You’ll find him in several custom designs that you can find similarly in the designer world for less than having them hand-crafted for you in Milan. Carrera is particularly good at making bad ass designs that could make even the cuddliest of men look like a superhero’s alter ego.

Apr

23

The Best Military Eyewear

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Tested by the Israeli military, Rudy Project eyewear is the best in the business for police and snipers in training. Naturally, the brand is advertised for extreme sporting, but various militaries have picked up the brand because of its adaptability, long-range focus capability and snug fit. Additionally, the eyewear brand is as technologically advanced and aerodynamic as any pair of sunglasses can be. While they are a bit spendy, for the professionally there are fewer pieces of equipment more important than eyewear for long range shooting. For modern hunters and riflemen, Rudy Project eyewear is a creative way to up your game.


Oakley is well known for its performance enhancing capabilities like snug fit and high-impact resistance. While everyone knows Oakley makes the best in extreme sporting eyewear, few are aware that the designs are also being used by the military for their winter warfare training. Oakley goggles (with prescription inlets) are perfect for snowmobiling, skiing and winter survival where snow blindness is an unfortunate likelihood. Similarly, with tinted lenses, Oakley goggles are perfect for increasing contrast (making shapes in the snow appear more visible) and decreasing glare from snow and ice.


Ray Ban’s are used in the military for various low impact activities, including workmen in the air force and navy whose goals are scouting and reconnaissance. While also stylish, Ray Ban’s have a military tradition that make them a must-have for the career officer. Gen. Douglas McArthur was photographed in Aviators in WWII and their popularity on military bases has skyrocketed since.

Mar

17

Why Colored Frames are Back in Style

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Have you noticed that more and more color is seeping into our accessories? Even the most high-fashion of sunglasses designers have infused their look with color, check out Prada, for example. It is almost as if our clothing has become more bland, fashion-less and stark while our accessories take up all the weight of our lagging clothing fashion.


During fashion week this year many were sourly disappointed. There was little innovation in clothing, and many designers simply looped back to previously well received designs, like polka dots and plaid, both of which have been covered already! Innovation in designer clothing has reached a new low. Where clothing is lagging, however, accessories are soaring! Designer sunglasses, wallets, shoes and to a lesser degree bags, have all skyrocketed in creativity. Check out Oliver Peoples, Dior, D&G, Versace. All of the biggest names in high fashion accessories have added color!


Some of Hollywood’s biggest stars are donning color to hide the fact that their clothing designs have not changed in several seasons. How are they expected to stay hip and modern when clothing designers have all experienced designer’s block? Where clothing lags, accessories are favored. Get the look in 2009 by wearing plain or simple clothing fashions in black, grey or denim and then adding sparkles of color with a nice watch, designer eyewear and stunning shoes. Check out some classic designs in bold colors, like the recently released colored Ray Ban Wayfarers or the ever modern Jackie- O designs in bold red and blue. Similarly, Kanye West has brought simplicity back into eyewear with his love of the traditional designs in color.

Mar

6

The Fashion Accessory that Defies Age

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Sunglasses are key fashion accessory trend which emerged in recent years and is unlikely to wane. With the biggest stars pushing brands like Ray Ban, Police and Prada, its no wonder designer eyewear is the must-have item of 2009.


The demand for designer, fashion sunglasses is fueled by men and women (at a surprisingly equal ratio) over 40. Because sunglasses are more affordable and more versatile than designer clothing, they are heightened in times of financial straits, to the top of a chic adult’s name-brand shopping list. Along with designer bags for women and designer wallets and belts for men, sunglasses are the most noticeable and wearable of designer products.


In recent years design houses have ever-increasingly expanded their eyewear collections. According to some fashion spectators, the lack of clear fashion focus in recent years has aided the sunglasses trend. With no clear fashion accessory of the past few seasons, sunglasses are filling that void. Meanwhile, with Louis Vitton bags (the must-have item of 2006) flooded in the market, there is no clear item to urge people to move on to the next big hit. Ray Ban’s led the way with the re-launch of the wayfarer and has, in light of the fashion void, pushed retro flare and hip accessories as the trend of 2009. Additionally, the hottest in Hollywood, who used to model suits and watches, have recently been seen in a plethora of sunglasses ad campaigns. Take, for example, the sexy and sophisticated Antonio Bandaras, who models for Police sunglasses.


Sparked by the youth’s lack of wealth and thus insistence on having designer accessories they could afford, the trend has spilled over into the mass populous and has become a staple of modern fashion.

Feb

23

Redesigns of Emporio Armani Website

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Emporio Armani has redecorated their website (link below) to include a sneak preview of their spring/summer 2009 collection.


Emporio Armani sunglasses in the new collection defy expectations. The collection exemplifies breadth and range, with all five key frame shapes making an appearance in classic Armani style. For the men’s collection, a slightly larger, bulkier look reminiscent of Jackie O’s and the Elton John fashion vibe are offset with a line of sleek, cylinder wrap-around shades. The women’s collection also displays amazing scope of design. From large and round, to sleek and thin, the collection’s sneak preview shows that the new line will have something for everyone.


Additionally, the 2009 collection plays on muted colors of burgundy, olive green, violet and black, sure to be the top colors of ’09. With gradient tint lenses coupled with near-clashing frames, the Emporio Armani collection has undertones of the 1960’s – a bold and daring creative touch considering last seasons 1950’s appeal.


A final innovation in the Armani designs hits on a particularly popular trend of 2008- the disjointed temple bars. The frontal frames are separated by a minute gap from the bulk of the temple bar. Though equally as sturdy, the look appeared in late 2008 and was an instant favorite. Several of the 2009 previews have this style innovation in place.


Finally, the wrap-around style that has appeared so prominently in recent films and on several A-list celebrities has re-appeared this season in muted gold and green with gold temple bars and a slight Aviator look. Check out their redesigned website as well as their latest sneak-peak at the 2009 collection.


http://www.emporioarmani.com

 

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Jan

14

Best Feminine Shades of 2009

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Sunglasses don’t just protect your eyes, they add a sense of self to the wearer that no other accessory can. The latest in eyewear fashion are oversized sunglasses, and the biggest names in that blossoming arena of style right now are Dolce & Gabbana , Bvlgari, and Fendi. The large rounded frames are much more feminine than their square counterparts, and they offer a certain glamour that smaller sunglasses can’t. These frames appeal to the younger generations as they are easygoing and out of the ordinary.



Colors are extremely important, whether you’re going for the wild and fun, or the dark and mysterious look. Frames come in every color and the lenses do too, making it easy to find exactly what you’re looking for. These large sunglasses are popular in the same way that Aviators are for men. They are a cool alternative to the classic small frames. The larger the lens, the more protection it offers for your eyes, and from more angles. Small sunglasses let light come in the sides and often blind the wearer temporarily—a very annoying side effect of small sunglasses.


Most designers are catering to this new style and trying to make their creation completely original, all to the benefit of the buyer. With unlimited options, one can buy these practical sunglasses in their favorite brand. Common names like Dolce & Gabbana are sure to only gain admiration among a larger consumer crowd and in 2009 these big sunglasses are going to be the most popular fashion trend among youthful, feminine consumers.

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