Apr

23

The Best Military Eyewear

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Tested by the Israeli military, Rudy Project eyewear is the best in the business for police and snipers in training. Naturally, the brand is advertised for extreme sporting, but various militaries have picked up the brand because of its adaptability, long-range focus capability and snug fit. Additionally, the eyewear brand is as technologically advanced and aerodynamic as any pair of sunglasses can be. While they are a bit spendy, for the professionally there are fewer pieces of equipment more important than eyewear for long range shooting. For modern hunters and riflemen, Rudy Project eyewear is a creative way to up your game.


Oakley is well known for its performance enhancing capabilities like snug fit and high-impact resistance. While everyone knows Oakley makes the best in extreme sporting eyewear, few are aware that the designs are also being used by the military for their winter warfare training. Oakley goggles (with prescription inlets) are perfect for snowmobiling, skiing and winter survival where snow blindness is an unfortunate likelihood. Similarly, with tinted lenses, Oakley goggles are perfect for increasing contrast (making shapes in the snow appear more visible) and decreasing glare from snow and ice.


Ray Ban’s are used in the military for various low impact activities, including workmen in the air force and navy whose goals are scouting and reconnaissance. While also stylish, Ray Ban’s have a military tradition that make them a must-have for the career officer. Gen. Douglas McArthur was photographed in Aviators in WWII and their popularity on military bases has skyrocketed since.

Mar

17

Why Colored Frames are Back in Style

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Have you noticed that more and more color is seeping into our accessories? Even the most high-fashion of sunglasses designers have infused their look with color, check out Prada, for example. It is almost as if our clothing has become more bland, fashion-less and stark while our accessories take up all the weight of our lagging clothing fashion.


During fashion week this year many were sourly disappointed. There was little innovation in clothing, and many designers simply looped back to previously well received designs, like polka dots and plaid, both of which have been covered already! Innovation in designer clothing has reached a new low. Where clothing is lagging, however, accessories are soaring! Designer sunglasses, wallets, shoes and to a lesser degree bags, have all skyrocketed in creativity. Check out Oliver Peoples, Dior, D&G, Versace. All of the biggest names in high fashion accessories have added color!


Some of Hollywood’s biggest stars are donning color to hide the fact that their clothing designs have not changed in several seasons. How are they expected to stay hip and modern when clothing designers have all experienced designer’s block? Where clothing lags, accessories are favored. Get the look in 2009 by wearing plain or simple clothing fashions in black, grey or denim and then adding sparkles of color with a nice watch, designer eyewear and stunning shoes. Check out some classic designs in bold colors, like the recently released colored Ray Ban Wayfarers or the ever modern Jackie- O designs in bold red and blue. Similarly, Kanye West has brought simplicity back into eyewear with his love of the traditional designs in color.

Mar

6

The Fashion Accessory that Defies Age

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Sunglasses are key fashion accessory trend which emerged in recent years and is unlikely to wane. With the biggest stars pushing brands like Ray Ban, Police and Prada, its no wonder designer eyewear is the must-have item of 2009.


The demand for designer, fashion sunglasses is fueled by men and women (at a surprisingly equal ratio) over 40. Because sunglasses are more affordable and more versatile than designer clothing, they are heightened in times of financial straits, to the top of a chic adult’s name-brand shopping list. Along with designer bags for women and designer wallets and belts for men, sunglasses are the most noticeable and wearable of designer products.


In recent years design houses have ever-increasingly expanded their eyewear collections. According to some fashion spectators, the lack of clear fashion focus in recent years has aided the sunglasses trend. With no clear fashion accessory of the past few seasons, sunglasses are filling that void. Meanwhile, with Louis Vitton bags (the must-have item of 2006) flooded in the market, there is no clear item to urge people to move on to the next big hit. Ray Ban’s led the way with the re-launch of the wayfarer and has, in light of the fashion void, pushed retro flare and hip accessories as the trend of 2009. Additionally, the hottest in Hollywood, who used to model suits and watches, have recently been seen in a plethora of sunglasses ad campaigns. Take, for example, the sexy and sophisticated Antonio Bandaras, who models for Police sunglasses.


Sparked by the youth’s lack of wealth and thus insistence on having designer accessories they could afford, the trend has spilled over into the mass populous and has become a staple of modern fashion.

Feb

23

Redesigns of Emporio Armani Website

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Emporio Armani has redecorated their website (link below) to include a sneak preview of their spring/summer 2009 collection.


Emporio Armani sunglasses in the new collection defy expectations. The collection exemplifies breadth and range, with all five key frame shapes making an appearance in classic Armani style. For the men’s collection, a slightly larger, bulkier look reminiscent of Jackie O’s and the Elton John fashion vibe are offset with a line of sleek, cylinder wrap-around shades. The women’s collection also displays amazing scope of design. From large and round, to sleek and thin, the collection’s sneak preview shows that the new line will have something for everyone.


Additionally, the 2009 collection plays on muted colors of burgundy, olive green, violet and black, sure to be the top colors of ’09. With gradient tint lenses coupled with near-clashing frames, the Emporio Armani collection has undertones of the 1960’s – a bold and daring creative touch considering last seasons 1950’s appeal.


A final innovation in the Armani designs hits on a particularly popular trend of 2008- the disjointed temple bars. The frontal frames are separated by a minute gap from the bulk of the temple bar. Though equally as sturdy, the look appeared in late 2008 and was an instant favorite. Several of the 2009 previews have this style innovation in place.


Finally, the wrap-around style that has appeared so prominently in recent films and on several A-list celebrities has re-appeared this season in muted gold and green with gold temple bars and a slight Aviator look. Check out their redesigned website as well as their latest sneak-peak at the 2009 collection.


http://www.emporioarmani.com

 

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Jan

14

Best Feminine Shades of 2009

Filed Under Brands Wave, International Designer Glasses Blogs, Fun with Eyewear, Designer Sunglasses | 2 Comments



Sunglasses don’t just protect your eyes, they add a sense of self to the wearer that no other accessory can. The latest in eyewear fashion are oversized sunglasses, and the biggest names in that blossoming arena of style right now are Dolce & Gabbana , Bvlgari, and Fendi. The large rounded frames are much more feminine than their square counterparts, and they offer a certain glamour that smaller sunglasses can’t. These frames appeal to the younger generations as they are easygoing and out of the ordinary.



Colors are extremely important, whether you’re going for the wild and fun, or the dark and mysterious look. Frames come in every color and the lenses do too, making it easy to find exactly what you’re looking for. These large sunglasses are popular in the same way that Aviators are for men. They are a cool alternative to the classic small frames. The larger the lens, the more protection it offers for your eyes, and from more angles. Small sunglasses let light come in the sides and often blind the wearer temporarily—a very annoying side effect of small sunglasses.


Most designers are catering to this new style and trying to make their creation completely original, all to the benefit of the buyer. With unlimited options, one can buy these practical sunglasses in their favorite brand. Common names like Dolce & Gabbana are sure to only gain admiration among a larger consumer crowd and in 2009 these big sunglasses are going to be the most popular fashion trend among youthful, feminine consumers.

Dec

23

Top Fashion Trademark for 2009 - The Stylish Snake

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Trends in 2009 are expected to be fresh, vibrant, colorful and above all- recognizable. Roberto Cavalli’s snake designs fulfill these requirements and then some. For fashionable trends in early 2009 look towards bling, gold, glitter and flare, and in all cases, look towards the snake- a sure sign of fashion-forwardness, glamour and fame.


Roberto Cavalli’s sunglasses come with his trademark snake. There are many different styles, shades, colors and designs, but in all models the snake stands out as the dominant and memorable feature. The beautiful designs of these sunglasses make them irresistible Sharon Stone was seen sporting these innovative glasses recently. Though not on all of Roberto Cavalii’s glasses, the ones that do have it are unmistakable, with a winding snake wrapped around the arm of the glasses, or simply a design. There are many different snake sunglasses, and each pair is completely unique. They come in many colors and shapes but all are distinctly Roberto Cavalli. His one-of-a-kind style is sure to only gain in popularity and everyone will want to own a pair of these exclusive snake motif sunglasses.


Roberto Cavalii’s sunglasses are made for superior comfort and performance. They offer the highest quality materials with ultra-modern design. Everyone is sure to find something they will fall in love with in this collection. Roberto Cavalii takes original to a whole new standard– the gateway to true creativity. There are many new snake sunglasses coming out and each one was designed with one thing in mind, the satisfaction of the customer. Roberto Cavalii’s sunglasses are made with 100% UV protection to give the wearer not only what they want, but what they need. Nothing in the fashion world can come close to the depth of design put into these sunglasses and the look they create. Everyone can appreciate the Robert Cavalli snake sunglasses.

Dec

16

Versace in Beijing

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Versace debuted its first China fashion show in Beijing in November, marking the company’s renewed interest in the country as a massive consumer culture of luxury goods. Indeed, Versace hopes to make China a yearly stop for fashion shows in the future, and hopes that China sales will become the second most lucrative after European sales by next year.



Donatella Versace, who jointly owns the label with her brother and daughter, was in Beijing for the show. Only Beijing’s elites were in attendance and Donatella wisely used all Chinese models for the runway extravaganza. Celebrities like Jet Li and government and corporate executives were in attendance.


Donatella confesses that she was enthusiastic about the prospects of Versace in China, claiming that she designs for global women and would not alter her designs for the Chinese market in any way. She felt enthused by the youth of China, who she saw as energetic and fashion-foreword.


All funds raised from the showing of her Versace 2009 collection were donated to the survivors of the May 12th earthquake in Sichuan that claimed over 80,000 lives. The group jointly raised over one million US dollars for the cause.

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