Feb

24

Is High Fashion Wearable?

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Do you ever see advertisements in high fashion magazines that depict tiny women, as thin as a toothpick and as white as wall paint, in giant Dolce & Gabbana bug-eyed sunglasses and depressing grey fabric clothing that makes you think: “hey, does anybody wear this stuff?” Other than the occasional attention-starved actress or musician, who are these high class eyewear companies appealing to? Surely the average Australian doesn’t want to walk around looking anemic, anorexic and wearing clothing and eyewear that takes away all shape, femininity and leaves the wearer looking like a random human-insect hybrid.

So, if they are not appealing to the average, perfectly sane citizen who can make adult decisions for herself, then who is the target market? Sometimes I wonder if some fashion designers create looks that are so off the wall that they can only be trying to impress Tim Burton. To me, the pale lady in the image here looks like a once pretty girl with unwashed hair and a frame so tiny these grandma’s glasses barely fit on her face. She looks like a Tim Burton cartoon character, or a contestant on the TV show What Not to Wear.

All of this has left me wondering if high fashion is even wearable. Not only do the modern clothing designs leave much to be desired in terms of how much skin they cover, but also how they cover it. The human shape is completely demeaned and understated which begs the question of whether the fashion industry really even needs models. So, is high fashion wearable—not really, and definitely not by me.

Feb

17

2010 Grammy Awards Fashion Trends

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The 2010 Grammy Awards did not offer much in the way of surprises in terms of music. For the most part, the hits of 2009 spoke for themselves. What was shocking were the overall fashion trends apparent on a plethora of stars. Take, for instance, The Black Eyed Peas. Their clothing was decidedly new age as they wore all-black tights and knee pads. Robots danced around behind them as they rapped about the future. And they were not the only futuristic-looking band. Beyonce and Lady Gaga wore all-black modern outfits with distinct outer-space influences. How does this apply to you? Well, the stars set the trends that many Americans follow (good or not). If the stars are wearing all-black futuristic clothing you can bet the fashion world will follow this trend on made-to-wear clothing and accessories.


In terms of eyewear, we anticipate all-black designs will sell well in the next year as all-black fashion takes off main stream. Designs like the classically-influenced Prada square-lens models will skyrocket this year. While the hype from “The Devil Wears Prada” has subsided, the love of classic designs with modern influences is hardly ready to dissipate. Several members of “The Black Eyes Peas” were wearing sunglasses for their performance while even more stars in the audience kept their shades on indoors. Nothing shows that eyewear are an important part of a star’s wardrobe like an indoor event attended by hundreds of stars in dark shades. Carrera shades are a favorite for the band, and a modern-classic look that has the perfect blend of the past and present.

Jan

26

Skateboarding Sunnies

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au0124.JPGAny real boarder knows that half the sport is about looking cool, and there is no better way to achieve this feat than to slap on a pair of Ray Ban Aviators. While fashion may, to the untrained eye, seem like the opposite of the boarding culture it is in fact their sole purpose for being. Skateboarding is not an easy thing to learn to do, and along the road to awesomedom there are many scraped knees and possible concussions. That’s why when a boarder gets to the point where they can do cool tricks without breaking any bones, they immediately spruce up their wardrobe and take their skateboard to a very public location to show off for the ladies.

Since skateboarding is a recreational sport that requires an audience, the stage must be set and the actors must have on their costumes. The skateboarding costume has several requirements, including but not limited to baggy jeans, a T-shirt with a band name on it, colorful shoes of either the Converse or Sketchers variety and most importantly, a pair of Ray Bans. No other brand of eyewear will do as only Ray Bans are the skateboarders secret weapon. If you fall in Ray Bans you don’t lose cool points, you gain daredevil street credibility. While most boarders are partial to the Aviator, the Wayfarer is a respectable backup option as well.

So, get out there with your board, whether it be snow or skate, and get your Ray Ban’s firmly in place, your baggy pants hiked down, and get your groove on in front of the ladies outside the mall. You’re cool, yeah, you know it.

Jan

20

The Best Eyewear for Sun Bathing

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au0120.JPGSunbathing is a serious activity for many of us here in Australia, and for good reason. With beautiful beaches full of beautiful people, being tan is more than just a fashion statement- it is proof of membership into the life of luxury and decadence.Here are a few tips on how to fit into this club, even if you don’t.

Find eyewear that are fashionable and chic, but that do not cover too much of your face. Nothing is as awkward as a suntan that leaves large white circles around an otherwise tan face, like this otherwise pretty girl here. Do not leave off your sunglasses and risk extreme eye damage for the sake of beauty, instead, for sunbathing, look into smaller sunnies like those by Versace, designed to hide a minimal amount of your face. If this girl had done likewise she would not look like a raccoon at present.

When walking around town, its best to fit the part of the rich and elite by staying in style in Ray Ban Aviators, Prada oversized frames or MiuMiu’s new and chic line of fresher, outdoor designs. These signify a more-than-normal addiction to fashion and also put you in-the-know on the hottest Hollywood and beach babe fashions.
When indoors, contact lenses are a great alternative to glasses, especially those by Focus, but when the need calls wonderful indoor eyewear is available that will up your stylish points and put you in a league with the stars. Check out the new Dior indoor eyewear for a hint of what is available for a stylish cougar like yourself.

Jan

16

How to Fit Sunglasses to Your Personal Look

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au0116.JPG

Think about your face before you buy sunglasses. Don’t just slap on any Prada sunglasses and think you are cool. You can’t just mimic any fashion trend that emerges; you have to pick and choose the ones that fit your face! This is what people miss when they think they are fashionable and chic and yet miss the ball by picking the wrong trends to follow. For starters, each face has a unique shape and tone, not to mention hair, eyes and lip tones and shapes. This gives you two main things to consider when picking out sunglasses. You’ll want a pair that complements your shape without compromising your sense of fashion. Look at the image here, all three women are following rends without any thought to how the trend fits their face.

Square faces need to downplay their sharp lines by wearing smaller glasses. Pointed or heart shaped faces should wear oval or round sunglasses, look at Paris Hilton, who is otherwise so fashionable and chic. These classes are too large, and make her look like a person with two black eyes. The other two ladies look similar; none of these women are making any headway in using fashion to make their natural appearance perfected. Focus on fitting eyewear to your face rather than eyewear to fit a trend and perhaps you will not end up looking as ridiculous and cartoonish as these ladies here. If these Hollywood high rollers can mess up fashion than anyone can, so don’t feel bad but keep your head in the game and play it smart and you’ll be cooler than Paris Hilton.

Jan

13

The Best Color Trends for 2010

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au0113.JPGFashion has come a long way since frilly Dior frames and plain Ray Ban Wayfarers. From lace, frills and bows to leather, texture and straps. No matter what the style and shape, color is the one thing that can really identify an item as out-of-date or fashionable. Based on an analysis of the color trends of 2009, here is an assessment of the expected fashion color trends of 2010.

Black – some say that black is always in style, and that may be true, but his year black is back in a whole new way. We’re dealing with a recent fascination with vampires caused by the Twilight series that has no signs of abating, and the fashion industry is capitalizing on the popularity of these blood sucking beauties with darker designs in a more daring and revealing way. In the eyewear fashion world this is nothing new, black sunglasses have always been popular. What is interesting, however, is the surge in black glasses for indoor and office use, especially in older throwback frames like cat-eyes and horn-rimmed designs.

Red – As with black, red is a bold and lively color that signifies love, daring, passion and pain. Red will be in style in 2010 in cohorts with black, and you can expect a sort of resurgence of 1960’s style women’s dresses in bold colors like black and red and with sexy new additions, like boot-heels and flared hair. In the eyewear fashion world red has rarely played a strong place, and this year is hardly going to be an exception. What we can look forward to is bolder, brighter and redder artistic details on eyewear temple bars and interior coloring. These punches of color are sure to be a staple part of the 2010 fashion diet.

Jan

6

Best Celebrity Sunglasses Looks of 2009

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au0106.JPGBrad Pitt takes the top seat for fashionable celebrity in the eyewear realm for his acclaimed sense of personal style on and off the silver screen. This year we saw Pitt in sunglasses from various designers, showing a swath of style favorites. From Carrera, Prada, Police and even Armani, Pitt made each pair look like it had been his lifelong favorite.

Kanye West, ever a favorite in the eyewear industry, shocked viewers with his heartless stunt at the Grammys. Shameful acts aside, we still love West for his impeccable sense of eyewear style. He even went so far as to start a sunglasses movement all his own with the shudder-lens sunglasses made popular by his 2009 live music tour. In addition, West always brings a sense of style to every pair of designer shades he wears, and this year we saw him in a range of designers, the best being Carrera.

Dec

24

Forward-thinking Fashion

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au1224.JPGWith the American Music Awards recently we have seen a bold and rare glimpse at where the fashion world is heading. Designer like Dior and Prada are in for a shock. With black leather, shorter skirts and less flattering lines, we can tell that fashion is headed in a futuristic and bold new direction.

This was apparent at the New York and Milan fashion weeks earlier this year, with designs that defied the natural shape of a woman’s body but paid homage to Star Wars-like costumes. Many designers view this transition as ideal, giving them more leeway to create designs that are coordinated with a theme, as with the grease themes of the 50s.

Nearly every female performing artist at the American Music Awards was clad in black leather, with silver of gold highlights and an excess of texture and tattoos. It was a strange sight, but one that played out performance after performance, as if the awards ceremony itself was themed. Here is what you can look forward to seeing on the runway in coming months: black leather, flaps of fabric, high boots or strapped shoes and a surprising but incredibly sexy flashback hairstyle from the 20s with curls and bobs. You’ll see more belts, more sunglasses, and less on the bottom half. Shorter skirts and shorts will be in style while tops will get longer and less form-fitting. While these looks are not very sexy or flattering, they are a trend that the fashion industry seems fully willing to follow to its end.

Nov

11

Warm-weather Sunglasses

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As the winter weather abates, it’s time to think about warm weather fashion, like Prada and Gucci and Versace, oh my! This season, colors are in high fashion. The 2009-2010 New York Fashion Week demonstrated last month the importance of color, texture and scale in upcoming fashion. This season, less it not more, less it definitely less fashionable.

Brighter colors – If New York Fashion Week and Paris Fashion Week showed us anything, it was that color will be one of the primary trends of the coming season. Plaster yourself in white clothing with bright accessories to get the 2010 look. Use your body as a backdrop in white to highlight bright jewelry and sunglasses.

Texture – Ruffles, flares, high-hats and big hair were all features at this year’s design shows, which will likely transfer over into the ready-to-wear fashion industry. As applies to eyewear think of designers like Gucci and Alexander McQueen, whose sunglasses have added flare, designs and even add-ons. Texture in eyewear is becoming more common, especially among Hollywood and music elite.

Scale – More is more in 2010 fashion. The bigger your sunglasses, the more in fashion you are this coming season. Jackie O sunglasses are popular with younger woman while Ray Ban Wayfarers look stunning and large on older ladies.

So, this season, when buying designer eyewear, remember to think of color, texture and scale, and pick a design that works for you but fits within the confines of modern fashion. Some great designers to fit these criteria are MiuMiu, by Prada for women, or Police Sunglasses, for men.

Oct

29

Coolest Women’s Action Eyewear

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For the sportswoman who lives for her sport of choice, eyewear is as important as training. Quality products that enhance performance are essential to the female athlete who is ever-busy trying to trim the edge away from her male rival.

Oakley, once known for its cycling shades, goggles and innovative, performance-enhancing designs, has branched out to create a women’s model for their major designs. Oakley, coming from the mouth of an athlete, is the best possible option in the eyewear realm. For cycling, skiing and general outdoors activities women will find these shades more than meet their needs.

Ray Bans, on the other hand, offer a different appeal. For surfers and athletes on the coast, Ray ans offer fashion as well as protection. Many a talented female surfer, swimmer or jogger wear Ray Bans, which fit well, are light weight, and yet remain fashionable and athletic.

Arnette eyewear, for the female athlete, is the top-of-the-line in sporting fashion that really inches more towards the standard than the exception. For serious, professional female athletes there is nothing better than Arnette, which was a popular favorite of female athletes internationally at the 2008 Olympics.

Whether you go Oakley, Ray Ban, Arnette or another designer brand for your sporting needs, keep in mind the cool factor you can achieve with these recommended brands, as well as the army of female athletes who have gone before you wearing Arnette, Ray Ban and Oakley sunglasses to enhance their performance on and off the field of sport.

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