For the penny pinchers among us, the best option is to buy high-quality goods that last rather than buying cheap crap that breaks, gets lost because you don’t cherish it, or never quite sits comfortably. It takes a long time to learn a hard lesson, and for most people who watch their wallets, it is a lesson that cannot come soon enough. If you want a pair of designer sunglasses, spend some time researching your options so you find the sunglasses you’ve always wanted. Buy them, whether they be Ray Ban, Rudy Project or Oakley. If you spend your hard-earned cash on something you really want you’ll find you take better care of it, you’ll not easily misplace them, and they’ll make you happy on a very small, but very consistent level.

Another way to optimize with your limited funds is to search for a look that is versatile and spans the seasons. For example, a classy pair of Ray Bans can be extremely versatile. They look great in the fall, they offer great coverage in the winter against glare from snow and ice. In the spring, they easily repel water and in the summer they offer width of protection and a classy look.

If you plan to save money somewhere, the only way to do it is to limit what you buy, buy high-quality goods, and take care of your versatile and expensive accessories. If you really want to save a bit more, one option is to buy vintage clothing and spend your money on accessories that compliment your look.

Green eyes are the rarest eye color on the planet, and yet one of the most desirable and attractive colors. More and more people are getting green eyes via tinted contact lenses, like those by Bausch & Lomb, but for natural green eyes, you can expect lighter skin with red or blonde hair. Finding sunglasses that look good on a red head is not an easy feat. Here are a few tips to help the green-eyed beauties out there.

For red hair, you’ll want to do one of two things with your designer sunglasses options. For the eccentric and creative red heads, perhaps a nice pair of Alexander McQueen or Ed Hardy sunglasses would draw attention to your eyes so that when you do lower your shades the green emerald eyes beneath will stand out like a single tree on a prairie hill. This method is bold and creative, and for folks with red hair that is out of control wild perhaps it might draw too much attention to your head. For soft, gentle red heads this method, however, is perfect.

On the inverse, nothing can be more alluring than simplicity. A traditional pair of brown or copper-tinted sunglasses like those by Police (for men) or Bolle (for women) offer a slight bit of contract and really accent the green eyes beneath the sunnies. The simple approach is far more high brow, but can be played down with bright colored clothing or a fun hat.

Finally, to keep your green eyes looking bold, outline them in copper or brown shades of shadow and liner to make them really pop. If you wear contact lenses, a slight green enhancer in your lenses could really boost your color and give your whole look added pizzazz.

Carrera. These are, of course, always in style. But more recently Carrera shades have made it off the beaches and into cinema. You can see these shades, and similar ones, in such films as Iron Man, they have adapted from purely surfer’s wear to a chic urban option as well. (Paris Hilton seen in Carrera in image).

Emporio Armani. Always hot, Armani has made a splash this summer with their 2010 line. Not always the classy black shades you imagine, Armani has something for every style fanatic, and the diversity of the new line is a firm step in the right direction for Armani.

Versace. For women, there are very few designers more aware of the female form, or more focused on enhancing natural beauty with fashion. For the true diva, Versace has always been a top choice, this summer is no different.

Jimmy Choo. For the urban elite, Jimmy Choo has managed to steal some of the limelight only Prada used to enjoy. His shoe, purse and eyewear designs are legendary, bold and in high demand. Expect to see a lot of Jimmy Choo in the coming months.

Chloe. Always feminine, always cute. These summer shades are ideal for beach time, casual relaxing with friends or a first date. The designs are adorable, and because they are designed for women, they don’t overly crowd the face.

Bvlgari. For elegance, charm and simplicity, there is nothing more stable than Bvlgari for a nice yacht ride, a long summer drive, or even an elegant trip to the race track. The women’s line is simple and yet elegant while the men’s line infuses masculinity and rustic grace into a final product that is definitely lust worthy.

MiuMiu. Only an offshoot of Prada could have earned such fame and renown in such a short amount of time. MiuMiu is incredibly popular with a younger, more vibrant crowd of urban and rural dwellers. The simple designs of Prada have been infused with color and spunk.

Rudy Project. For men, especially serious athletes, military fanatics or sports fans, there is nothing on the market better than Rudy Project. The Israeli military even uses them in their sniper division! Pro athletes from around the globe adore them, and they are sure to be around for quite a while.

Marc Jacobs. The simple and yet memorable designs of Marc Jacobs have always been popular. This summer we expect to see more men then women following the Jacobs trend. The simple sophistication they offer is perfect for the workplace or business as well as casual sport.

Spy. A classical newbie to the summer hot list, these sunnies are a charming new favorite and we’re excited to see what new designs they produce this fall.


What is scarier than a mad scientist with round eyeglasses and plastic gloves that extend past his elbows? Answer—nothing. For most villains and cinematic bas asses, glasses are simply an essential part of the bad ass wardrobe.

To get the bad ass look Matt Damon has here (image) you can pick up a tastefully similar pair of Oliver People eyeglasses. You’ll recall that Larry David from Curb Your Enthusiasm wears a very similar (and sinister) pair of round glasses throughout his HBO series.

To get the look of Antonio Bandaras in almost every film he stars in (other then Zoro, that is) you can pick up a pair of sexy Police sunglasses. Or, and he wore a similar pair in Spy Kids, Ralph Lauren eyeglasses in gold frames. What could be sexier than a Latin lover who is also intelligent, adventurous and has a designer wardrobe? Answer—again, nothing.

What about George Clooney, whose recent starring role in Up in the Air gave middle aged men hope for their romantic futures as well as a shameless look at the world of mid-range executives. His sunglasses are always classy, gold or brown tinting, and simple. Think Serengeti or Ray Ban, though I’m partial to the more adventurous look of Serengeti’s gentle gold tinting and gradient lens hues.

Finally, the ultimate box office bad ass recently was Iron Man, whose star- Robert Downey Jr., has long been in love with designer eyewear. You’ll find him in several custom designs that you can find similarly in the designer world for less than having them hand-crafted for you in Milan. Carrera is particularly good at making bad ass designs that could make even the cuddliest of men look like a superhero’s alter ego.

For summer, there are few designs more perfectly suited for both the city and the outback than Serengeti. These sunnies are perfect for any warm climate and offer great protection with casual style at an affordable price. Need more reasons to love Serengeti?—Here are just a few to get you started.

1. Serengeti sunnies have perfectly tinted lenses in a soft brown/orange hue that actually works to increase visual contrast and cut down on peripheral glare. The hue is also visually attractive on almost every skin color as a casual and yet coordinated color that has an overall adventurous and calculated look that can match any outfit.

2. Serengeti frames are made from sturdy, high-quality materials that make them suitable for the great outdoors as well as the cement jungle of city life. With a dynamic lens hue and beautifully accented frame colors, you’ll have a great looking set of sunnies that are top quality and long lasting.

3. Serengeti sunglasses are perfect for a broad range of sports and hobbies, including driving, shooting, biking, hiking and day-to-day urban use. Because of the wonderfully and expertly tinted lenses, Serengeti sunglasses are especially popular in the driving world, both for casual drives and for professional and stunt drivers. For driving, you really want light weight, tan or orange tinted sunglasses that block glare and decrease the shock from reflected light (headlights, for example).

4. Serengeti sunglasses have a prestige to them similar to Ray Ban in that a very distinct class of people wear them. Yachting, driving, and golf are just some of the sports and life-styles that are in love with Serengeti sunglasses.

5. For designer sunglasses, Serengeti are surprisingly affordable. And this is especially cool since they are frames most commonly worn by the upper crust and those obsessed with sporting and hobbies.

au0409.jpg

Now YOU can contribute to fighting blindness simply by shopping online at Vision Direct! For every pair of prescription eyewear sold on the site, Vision Direct will donate a pair to help eliminate preventable blindness around the globe. Unite for Sight is a charitable organization dedicated to leading the fight against preventable blindness, a curse that affects some 500 million people worldwide. All these people need are proper glasses, or simple medications and they could have their sight restored. Just imagine a world where you can’t work, can’t participate in your local community or help out at home—and it is all preventable and curable if only you had access to a simple eye exam and eyeglasses. Some parts of the developing world survive on crafts or farming, much of which sight is essential for. Lacking vision, a person not only suffers because they do not experience the world as fully, but they leave more work for those around them, which brings down their self worth. Vision Direct does not sit idly by! For every pair bought online, Vision Direct will now send a pair to a person in need through United for Sight, in the one-for-one campaign.

Here’s how it works. Simply check out all the amazing, designer prescription eyeglasses on the Vision Direct site, and when you and your friends need new glasses, simply buy them online here! Vision Direct automatically sends a pair of prescription glasses to United for Sight every time someone buys online! This is truly a win-win situation for everyone! Tell your friends about the one-for-one campaign and get them to buy their prescription eyeglasses online through Vision Direct now! Not only will they get the highest quality, designer eyeglasses, but an extra warm fuzzy feeling for helping out those in need!


au0408.jpgMany visually impaired people consider the choice between contact lenses and eyeglasses a difficult one. Perhaps this is because they associate several problems with applying or caring for contact lenses over the relative ease of eyeglasses. With brands like Focus and Air Optix in the contact lens business, rest assured that any problem you could imagine has been envisioned by design and optometry experts and solved prior to the lenses hitting the shelves.

For example, many early complaints about contact lenses revolved around the comfort of the lenses when applied. To solve this issue, designers have made softer, more flexible lenses that adhere to the shape of your eye thus decreasing friction and discomfort.

Another problem many worry about is the application of contact lenses. You’ll see people in cinema act out a harrowing ordeal attempting to insert a lens, when in reality they are designed to slip in and out of the eye only when confronted with a dry surface (aka, your application finger). Thus, lenses stay secure when they are meant to, and can easily be applied or removed.

A third problem many anticipate is the cost of contact lenses exceeding eyeglasses. This is also a misconception. Wile contact lenses can be expensive depending on the brand or prescription; by and large the cost is relative to eyeglasses, which also need to be replaced yearly. Basic lenses, solution and a storage case will run you roughly the same amount as a designer set of eyeglasses for a year. And while many people feel insecure in their glasses, you’ll hardly hear people complain about their insecurities with their contact lenses. In fact, do you have any friends who are disappointed with the choice they made to switch to contacts?

au0317.jpg


If you are an outdoorsman or woman, then you’ll love the fact that many sunglasses designers are creating new looks especially for you, looks that are both fashionable and chic while durable and sports ready.

Oakley sunglasses are becoming more accessible. Instead of the somewhat unfashionable plastic frames that can cause a casual athlete to look like Lance Armstrong, you’ll find Oakley designs that are fashionable as well as functional, and made of the highest quality materials.

Arnette sunglasses are the perfect mix of fashion and fun as well as sporty functionality. You’ll love the sleek designs, looks you can wear with a suit to the office as well as parasailing off the gulf. For women who have never been fond of the Oakley look, Arnette sunglasses are a great alternative that offer amazing new looks yet don’t over-feminize their female line to the point of pink puke and faux diamonds, which is a mistake many design houses make when designing for women. Hey, not all women like to look like powder puffs!

For the casual enthusiast of a more slow-passed sport, Timberland sunglasses are a great way to stay fashionable and high brow while still looking slightly athletic and outdoors-like. For yachters, hikers and drivers these sunglasses offer comfort, lightweight durability and straight forward, Indiana Jones-style eyewear that won’t break your piggy bank or make you look like you try too hard, which is exactly what you want while outdoors.

Other great outdoor brands include: Bolle (especially for women who love the outdoors and athletics), Ray Ban, Diesel, Carrera. You’ll find that all of these brands offer something unique in terms of style, but the same level of craftsmanship and durability while exploring and enjoying the great outdoors.


Many women get hung up on matching their eyewear with each wardrobe. This isn’t necessary. Instead of buying dozens of pairs of glasses buy two pairs of high-quality, versatile designer glasses like those by Versace and Dior that can work with any outfit. Here’s how:

Black and brown are always in style. Keep this in mind while shopping for versatile eyewear that you can match with any outfit. The more traditional the style, the more likely you’ll find it matches with your day-to-day clothing and lifestyle. Tom Ford sunglasses are a great example of simple but elegant designer sunglasses that look as classy with jeans and a T-shirt as they do in a little black dress. This kind of style can only be achieved by a really great designer, and Tom Ford sunnies have been around a while and have been worn frequently by celebrities and civilians alike.

For eyeglasses, keep in mind that no matter how you feel while buying the glasses, its how you want to feel on a day-to-day basis that is important. If you are an office worker and want to look professional, classy and chic, then look for a wireless or silver-framed pair of glasses. Ralph Lauren makes great eyeglasses for the office, and the designs range from risky to librarian, with everything in between. If you are an outdoors person and want your day-to-day eyewear to reflect your lifestyle and match your wardrobe, then check out the glasses by Adidas and Nike, both of which make stunning eyewear that have a sporty edge without overdoing the athletic feel.

au0120.JPGSunbathing is a serious activity for many of us here in Australia, and for good reason. With beautiful beaches full of beautiful people, being tan is more than just a fashion statement- it is proof of membership into the life of luxury and decadence.Here are a few tips on how to fit into this club, even if you don’t.

Find eyewear that are fashionable and chic, but that do not cover too much of your face. Nothing is as awkward as a suntan that leaves large white circles around an otherwise tan face, like this otherwise pretty girl here. Do not leave off your sunglasses and risk extreme eye damage for the sake of beauty, instead, for sunbathing, look into smaller sunnies like those by Versace, designed to hide a minimal amount of your face. If this girl had done likewise she would not look like a raccoon at present.

When walking around town, its best to fit the part of the rich and elite by staying in style in Ray Ban Aviators, Prada oversized frames or MiuMiu’s new and chic line of fresher, outdoor designs. These signify a more-than-normal addiction to fashion and also put you in-the-know on the hottest Hollywood and beach babe fashions.
When indoors, contact lenses are a great alternative to glasses, especially those by Focus, but when the need calls wonderful indoor eyewear is available that will up your stylish points and put you in a league with the stars. Check out the new Dior indoor eyewear for a hint of what is available for a stylish cougar like yourself.

Next Page →