What are kids wearing these days? Every time I look at a high school kid I’m shocked to see even more skin than the year before. Even the designer Ralph Lauren polo shirts kids wear as part of their school uniforms have somehow become more revealing. Aside from the skin, new teen fashion seems to have gone pippie-longstockings on us. I continually see kids in knee-length socks of wild varieties from rainbow bars and stripes to an odd fascination with cartoon skulls—a contradiction that probably makes the Hells Angels scratch their beer-stained beards with confusion.

And when did it become popular to wear converse sneakers with dresses? When one or two people who are punk, alternative and cool do it then it remains interesting but when everyone and their mother (literally, I see soccer mom’s desperate for approval wearing Converse now) does it it becomes a sad and pathetic fad that we hope will die out quickly.

Along the same lines, MiuMiu sunglasses have swept teen fashion by storm, and that’s okay with us because Prada’s brainchild for youth is actually youth appropriate. The shades are a bit more fun and down-to-earth than normal Prada wear and they offer kids a mini starter-kit for high class fashion. The brand has gained notoriety as people start wearing them in Hollywood, but still it has stayed a youth fashion and that is appropriate because an older woman would look ridiculous and pathetic in MiuMiu sunglasses.

One final fashion tip- young men shouldn’t wear Police sunglasses or Serengeti sunglasses unless they have facial hair to shave. If you are too young to shave you can’t handle the fashion and masculinity of either of these weighty brands.



Summer brings beach parties, fun and yes the occasional bout of sunburn and eyestrain. Try as you might to avoid this with creams, designer Prada sunglasses and large brimmed hats, its sure to win out and you’ll have sun spots in old age and wrinkles that look like craters. But for now, is there anything you care about more than a fun game of volleyball, dancing in the sunset on the beach and drinking a few beers? Probably not, that’s why youth is wasted on the young.

If you don’t want to look like an old lady prematurely, you know what to do. So think about why it is that you haven’t taken the steps necessarily to protect yourself? Don’t you love your sunglasses? If the answer to that is no, one way to motivate yourself to carry and wear them as much as possible is to buy a pair you really love and want to have on. Designer sunglasses have a great effect on any outfit, and if you find a pair you really like you should be able to keep them at hand. Nothing adds sex appeal like sexy sunglasses, and that’s a known fact!

What about sun screen lotion? Did you know what in China women dye their skin year round to make it whiter? The same goes for most of Asia, where white skin represents pedigree and class. Meanwhile, in the West we’re busy boiling ourselves outdoors to look darker. Maybe in the end all whites will burn themselves darker and darker folks will dye themselves whiter. What would be most beneficial would be if everyone was happy with their skin tone. Look what happened to Michael Jackson when he dyed his? Or Jane Fonda, when she overly tans. Not good!


Adams in Prada looks delicious and chic, but normally, let’s face it, this Hollywood hottie just can’t keep up with Hollywood fashion.
The news is out! Amy Adams has signed on to play Lois Lane in the new Superman remake. This is shocking news because the fashion-less Adams was recently nominated for best supporting actress for The Fighter, where she was slightly over weight and had the worst look of any Hollywood star in the business. Jumping from that role to one of a high-end reporter is going to be quite the leap.
There is something about Adams that is distinctly not fashionable, not sexy and decidedly not Hollywood. Perhaps this is what attracts directors to her look. She comes across as the girl next door, and her acting is decent enough that she isn’t just a woman with no talent and the wrong look, but a powerhouse with a bit of a unique feel.
One thing we recommend for red heads is to avoid colors that clash with their hair. Dressing a red head can either be extremely easy, if you have bright hair, or difficult if your hair is dirty blonde, like Adams’ is. She has done everything wrong in this picture, from the orange sunnies with brown tinting to the pink shirt with red sleeves and pink lipstick. If the shirt were blue and the glasses brown instead of reddish she’d look Hollywood. Instead, her ridiculous look seems almost calculated. The shape and design of these Prada sunglasses fits her face and makes her look more childish than she is, a good think for her pointed features. In short, she has the right items on, but in the wrong colors.


Many people try to find their identity through fashion. They use bright colors, designs, logos and print to express who they are and how they feel. Some people, like the woman in the image here, has taken self expression to a whole new level, but you can’t but feel happy that she seems content to be expressing herself. You may think that wearing designer clothing and accessories can’t change who you are, and that if it did it would make you shallow and pedantic. But, consider that self expression is an animalistic hangover surviving evolution. Bears preen, monkeys preen, even insects are concerned with their hygiene and appearance. Birds are notoriously self-conscious about their appearances, why not humans? Is it not counter-revolutionary to avoid thinking and working towards your best possible appearance?

Women dress to impress to secure a mate, find comfort and security long-term, and to please the mate and thus keep him interested in protecting, feeding and comforting the woman. This is obviously a base concept that operates on the subconscious level. Men are no different. They dress in such a way to inspire strength, show wealth or intellect, or demonstrate knowledge or aptitude and thus attract a mate, keep her interested and thus close by, and earn the respect of fellow (competing) males. So, when you think about it in this light, is it strange than men and women spend so much time thinking about fashion?

Designer accessories are a great way to demonstrate your knowledge of fashion, protect yourself from the idea that you may be forging your appearance (like fake sunglasses or fake designer clothing) which can only end up hurting your overall appearance.


Prada has long been a kingpin in the fashion industry, and there are undoubtedly thousands of reasons to love Prada. We’re offering you the top five reasons we think Prada is an amazing design house with creative, fresh takes on traditional products.

1.) For the Love of Heels. Prada’s innovations in shoe designs, especially in high feels and taking the simple black shoe from an elegant must-have, to a daring and sexual accessory no city woman’s wardrobe would be complete without.

2.) For the Love of Sunnies. Whenever you think of Prada you are likely thinking of a modern woman, probably a successful one, in dark sunglasses and fashionable attire. The Prada love of innovative, powerful and yet elegant eyewear is renown in the highest circles of the fashion world.

3.) For the Love of Handbags. There has been no major innovation in the handbag category as big as Prada’s. They brought high-quality, tough and durable fabric into high fashion. A Prada bag should last a lifetime, with Kevlar-like toughness, these bags can be dropped, scraped, banged around and drenched and still look perfect.

4.) Even Hollywood Loves Prada. In the hit film, “The Devil Wears Prada” we learned that success in the world of high fashion is beyond cut throat. Nevertheless, we come away from that film loving Prada as much as we did before we found out it was Satin’s clothing of choice.

5.) Finally, the Fit is Perfect. While Prada may make clothing, the real reason for their fame has long been their wonderful, perfect accessories. They fit into any outfit, and into any lifestyle.



au0505.jpgWhile European fashion is more tailored and proper, and American fashion more cliché and predictable, Australian fashion is rugged and yet casual. Even when wearing designer glasses, like Serengeti or Rudy Project, Aussies know how to make each look really shine. It combines a beautiful medley of international fabrics and concepts with Australian outback flare. For example, rich Chinese and Japanese silks, and Egyptian cottons draped in distinctly Aussie ways, trimmed with beads or studs, and distinctly form-fitting yet loose, like a beautiful woman who does not have to show off her curves for spectators to know they are there.

When it comes to eyewear fashion, Australians really take the gold. They know how to wear the right fashions for their face color and shape, and how to match the eyewear to a delightful wardrobe. One of the ways Aussie women make their look so unique is the mix of designer clothing and high-fashion fabrics and textures with simple yet rugged eyewear looks like Serengeti. A casual pair of sunglasses can really make an entire look more approachable and delightful. While many in the USA and Europe go too far with high fashion, Aussies know where to draw the line, and they tend to use brown or gold tinted eyewear to achieve that aim. Another classy and intriguing way Aussie women keep it casual yet beautiful is to braid their hair, or add a simple hat and sandals to their higher fashion clothing, or a sensual scarf or oversized ear rings.



au0414.jpgHave you ever wondered what sets some companies above others? Vision Direct works hard to ensure their customers are satisfied, and guarantees all of their designer products, and does as much as possible to make sure the customer is smiling at the end of the day. The Vision Direct team is working hard day after day to make their name synonymous with quality service, designer products and happy customers.

To add to their already impressive collection of awards for customer service, Vision Direct has recently become an ebay Power seller in the Australian Market. This is no easy feat. Anyone who has ever ordered on ebay knows that the customers have to continuously rank a distributor very highly in order to achieve even passing stars as an ebay seller. One mishap and the whole carefully and patiently earned ranking can shatter. So, when a seller reaches power status, it is truly something to take note of. It signifies that all customers leave happy with their product, and happy with the seller. Vision Direct has worked tirelessly to attain this status when customers buy directly on their website, and now they have earned the same renown through ebay.

In addition to their impressive and ongoing status in the Australian Market, Vision Direct has also been helping those in need around the globe. Their partnership with Orbis International in 2009 provided eyewear to needy folks, and their 2010 partnership with Unite for Sight Inc., which provides eye exams and eyewear to help eliminate preventable blindness. So, while they are working hard to make you a happy customer, they are also working hard to help those in need with their first rate products and excellent service.


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Now YOU can contribute to fighting blindness simply by shopping online at Vision Direct! For every pair of prescription eyewear sold on the site, Vision Direct will donate a pair to help eliminate preventable blindness around the globe. Unite for Sight is a charitable organization dedicated to leading the fight against preventable blindness, a curse that affects some 500 million people worldwide. All these people need are proper glasses, or simple medications and they could have their sight restored. Just imagine a world where you can’t work, can’t participate in your local community or help out at home—and it is all preventable and curable if only you had access to a simple eye exam and eyeglasses. Some parts of the developing world survive on crafts or farming, much of which sight is essential for. Lacking vision, a person not only suffers because they do not experience the world as fully, but they leave more work for those around them, which brings down their self worth. Vision Direct does not sit idly by! For every pair bought online, Vision Direct will now send a pair to a person in need through United for Sight, in the one-for-one campaign.

Here’s how it works. Simply check out all the amazing, designer prescription eyeglasses on the Vision Direct site, and when you and your friends need new glasses, simply buy them online here! Vision Direct automatically sends a pair of prescription glasses to United for Sight every time someone buys online! This is truly a win-win situation for everyone! Tell your friends about the one-for-one campaign and get them to buy their prescription eyeglasses online through Vision Direct now! Not only will they get the highest quality, designer eyeglasses, but an extra warm fuzzy feeling for helping out those in need!



au0408.jpgMany visually impaired people consider the choice between contact lenses and eyeglasses a difficult one. Perhaps this is because they associate several problems with applying or caring for contact lenses over the relative ease of eyeglasses. With brands like Focus and Air Optix in the contact lens business, rest assured that any problem you could imagine has been envisioned by design and optometry experts and solved prior to the lenses hitting the shelves.

For example, many early complaints about contact lenses revolved around the comfort of the lenses when applied. To solve this issue, designers have made softer, more flexible lenses that adhere to the shape of your eye thus decreasing friction and discomfort.

Another problem many worry about is the application of contact lenses. You’ll see people in cinema act out a harrowing ordeal attempting to insert a lens, when in reality they are designed to slip in and out of the eye only when confronted with a dry surface (aka, your application finger). Thus, lenses stay secure when they are meant to, and can easily be applied or removed.

A third problem many anticipate is the cost of contact lenses exceeding eyeglasses. This is also a misconception. Wile contact lenses can be expensive depending on the brand or prescription; by and large the cost is relative to eyeglasses, which also need to be replaced yearly. Basic lenses, solution and a storage case will run you roughly the same amount as a designer set of eyeglasses for a year. And while many people feel insecure in their glasses, you’ll hardly hear people complain about their insecurities with their contact lenses. In fact, do you have any friends who are disappointed with the choice they made to switch to contacts?


au0324.jpgDid you know that 75% of all visually impaired people worldwide could have their conditions corrected, and live a more comfortable and meaningful life as a result? That means 75% of all impairments are unnecessary. If you are in the giving spirit, there are many vision-related charities you could donate to. Over one billion people on the planet need eyewear and do not have them, either because of financial restraints or poor access to an optometrist. Below are some charities you might consider donating to, every bit helps lower the number of unnecessarily visually- impaired people worldwide.

Giving Sight (www.givingsight.org) is a charity that sends optometrists to underdeveloped countries, gives people eye exams and eyewear so they can get jobs and improve the quality of their lives. With the right eyewear, a child in a country without steady eye care could go from being technically blind, to having a chance at an education.

The Scojo Foundation (www.scojofoundation.com) is designed to help reading glasses be more accessible in developing countries by training locals in basic optometry skills so they can assess their local need and sell eyewear at a low cost in their community.

Orbis International (www.orbis.org) runs the Flying Eye Hospital, where doctors donate their time and fly to underprivileged areas to give proper eye exams and care to needy people worldwide.

The Fred Hollows Foundation (www.hollows.org.au) believes that indigenous Australians deserve the same health care and life expectancy as other Australians, and they run a vision program helping the needlessly blind of the outback.

The Lions Club International (www.lionsclub.org) collects, cleans, repairs and then sends reused and refurbished eyewear to needy people who could not otherwise afford eyewear. Donations centers exist internationally as well as online.

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