Jan

27

Sunglasses Deals

Filed Under Brands Wave, Vision Direct Sponsorship | View Comments

au0127.JPGIf you are like many other Australians and are feeling the weight of the recession on your shoulders, then you’re always on the lookout for a great deal. Vision Direct is the best online store for finding great deals on authentic, designer brands at affordable prices. Vision Direct even has a discount eyewear page with deals ranging up to 70% off! If you are on the market for designer eyewear but don’t have the purse to back up the look, then this is definitely the venue for you.

I took a peak at the special deals items and discovered a wonderful blend of men’s and women’s eyewear ranging from the ultra chic to the incredibly sporty. With brands like Adidas, Oakley and Burberry to Prada and beyond, you will find a design and brand that is perfect for you. Regardless of the fashion house you have in mind, you’ll be shocked at the variety and selection available at a discount price online. Some styles may be from 2007 or 2008, but the classy looks available from Vision Direct are always in style.

The great thing about discount eyewear bought online are twofold. First, shopping on line is fun and rewarding. You can pull up a picture of yourself while looking at pictures of the sunglasses and find the ones that best suit your face and skin tones. Secondly, no one else will know that your designer, brand-name eyewear was bought at a discount price. None is the wiser and you come out ahead with a savvy new pair of sunnies for an unbeatable price!

Jan

26

Skateboarding Sunnies

Filed Under Brands Wave, Designer Sunglasses, Fun with Eyewear | View Comments

au0124.JPGAny real boarder knows that half the sport is about looking cool, and there is no better way to achieve this feat than to slap on a pair of Ray Ban Aviators. While fashion may, to the untrained eye, seem like the opposite of the boarding culture it is in fact their sole purpose for being. Skateboarding is not an easy thing to learn to do, and along the road to awesomedom there are many scraped knees and possible concussions. That’s why when a boarder gets to the point where they can do cool tricks without breaking any bones, they immediately spruce up their wardrobe and take their skateboard to a very public location to show off for the ladies.

Since skateboarding is a recreational sport that requires an audience, the stage must be set and the actors must have on their costumes. The skateboarding costume has several requirements, including but not limited to baggy jeans, a T-shirt with a band name on it, colorful shoes of either the Converse or Sketchers variety and most importantly, a pair of Ray Bans. No other brand of eyewear will do as only Ray Bans are the skateboarders secret weapon. If you fall in Ray Bans you don’t lose cool points, you gain daredevil street credibility. While most boarders are partial to the Aviator, the Wayfarer is a respectable backup option as well.

So, get out there with your board, whether it be snow or skate, and get your Ray Ban’s firmly in place, your baggy pants hiked down, and get your groove on in front of the ladies outside the mall. You’re cool, yeah, you know it.

Jan

20

The Best Eyewear for Sun Bathing

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses, Eyewear Knowledge, Fun with Eyewear | View Comments

au0120.JPGSunbathing is a serious activity for many of us here in Australia, and for good reason. With beautiful beaches full of beautiful people, being tan is more than just a fashion statement- it is proof of membership into the life of luxury and decadence.Here are a few tips on how to fit into this club, even if you don’t.

Find eyewear that are fashionable and chic, but that do not cover too much of your face. Nothing is as awkward as a suntan that leaves large white circles around an otherwise tan face, like this otherwise pretty girl here. Do not leave off your sunglasses and risk extreme eye damage for the sake of beauty, instead, for sunbathing, look into smaller sunnies like those by Versace, designed to hide a minimal amount of your face. If this girl had done likewise she would not look like a raccoon at present.

When walking around town, its best to fit the part of the rich and elite by staying in style in Ray Ban Aviators, Prada oversized frames or MiuMiu’s new and chic line of fresher, outdoor designs. These signify a more-than-normal addiction to fashion and also put you in-the-know on the hottest Hollywood and beach babe fashions.
When indoors, contact lenses are a great alternative to glasses, especially those by Focus, but when the need calls wonderful indoor eyewear is available that will up your stylish points and put you in a league with the stars. Check out the new Dior indoor eyewear for a hint of what is available for a stylish cougar like yourself.

Jan

16

How to Fit Sunglasses to Your Personal Look

Filed Under Designer Sunglasses, Eyewear Knowledge, Fun with Eyewear | View Comments

au0116.JPG

Think about your face before you buy sunglasses. Don’t just slap on any Prada sunglasses and think you are cool. You can’t just mimic any fashion trend that emerges; you have to pick and choose the ones that fit your face! This is what people miss when they think they are fashionable and chic and yet miss the ball by picking the wrong trends to follow. For starters, each face has a unique shape and tone, not to mention hair, eyes and lip tones and shapes. This gives you two main things to consider when picking out sunglasses. You’ll want a pair that complements your shape without compromising your sense of fashion. Look at the image here, all three women are following rends without any thought to how the trend fits their face.

Square faces need to downplay their sharp lines by wearing smaller glasses. Pointed or heart shaped faces should wear oval or round sunglasses, look at Paris Hilton, who is otherwise so fashionable and chic. These classes are too large, and make her look like a person with two black eyes. The other two ladies look similar; none of these women are making any headway in using fashion to make their natural appearance perfected. Focus on fitting eyewear to your face rather than eyewear to fit a trend and perhaps you will not end up looking as ridiculous and cartoonish as these ladies here. If these Hollywood high rollers can mess up fashion than anyone can, so don’t feel bad but keep your head in the game and play it smart and you’ll be cooler than Paris Hilton.

Jan

13

The Best Color Trends for 2010

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses, Eyewear Knowledge, Fun with Eyewear | View Comments

au0113.JPGFashion has come a long way since frilly Dior frames and plain Ray Ban Wayfarers. From lace, frills and bows to leather, texture and straps. No matter what the style and shape, color is the one thing that can really identify an item as out-of-date or fashionable. Based on an analysis of the color trends of 2009, here is an assessment of the expected fashion color trends of 2010.

Black – some say that black is always in style, and that may be true, but his year black is back in a whole new way. We’re dealing with a recent fascination with vampires caused by the Twilight series that has no signs of abating, and the fashion industry is capitalizing on the popularity of these blood sucking beauties with darker designs in a more daring and revealing way. In the eyewear fashion world this is nothing new, black sunglasses have always been popular. What is interesting, however, is the surge in black glasses for indoor and office use, especially in older throwback frames like cat-eyes and horn-rimmed designs.

Red – As with black, red is a bold and lively color that signifies love, daring, passion and pain. Red will be in style in 2010 in cohorts with black, and you can expect a sort of resurgence of 1960’s style women’s dresses in bold colors like black and red and with sexy new additions, like boot-heels and flared hair. In the eyewear fashion world red has rarely played a strong place, and this year is hardly going to be an exception. What we can look forward to is bolder, brighter and redder artistic details on eyewear temple bars and interior coloring. These punches of color are sure to be a staple part of the 2010 fashion diet.

Jan

6

Best Celebrity Sunglasses Looks of 2009

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses, Fun with Eyewear | View Comments

au0106.JPGBrad Pitt takes the top seat for fashionable celebrity in the eyewear realm for his acclaimed sense of personal style on and off the silver screen. This year we saw Pitt in sunglasses from various designers, showing a swath of style favorites. From Carrera, Prada, Police and even Armani, Pitt made each pair look like it had been his lifelong favorite.

Kanye West, ever a favorite in the eyewear industry, shocked viewers with his heartless stunt at the Grammys. Shameful acts aside, we still love West for his impeccable sense of eyewear style. He even went so far as to start a sunglasses movement all his own with the shudder-lens sunglasses made popular by his 2009 live music tour. In addition, West always brings a sense of style to every pair of designer shades he wears, and this year we saw him in a range of designers, the best being Carrera.

Jan

1

Sunny New Year’s Fashion

Filed Under Brands Wave, Celebrity Watch, Designer Eyeglasses, Designer Sunglasses | View Comments

au0101.JPGWhat better way to bring in the new year than with a whole new look? Use the last few weeks of 2009 to clean out your old wardrobe and make way for a whole new, more youthful and vibrant, you. With great shades by Prada and Bolle, you’ll be able to spice up your new 2010 wardrobe with fashionable eyewear that will spice up any outfit with a bit of youthful spunk and a designer touch.

Ray Ban Wayfarers are not only always in style, but they seem to make anyone who wears them look younger and more in touch with fashion than they otherwise would. It is a strange, almost mythical phenomenon but one that the general public is picking up on in full swing. You really can’t go wrong updating your wardrobe by adding a pair of youthful Ray Bans to your closet of goodies.

If you want to make any old dress in your wardrobe really look new and bold, slap on a pair of Prada shoes. Prada’s black heels with pink pumps are renowned in the fashion world for their exquisite beauty and timeless appeal. A pair of bold heels like those and you’ll be singing in the rain in any outfit.

Another great way to accessorize your new and old clothing is to use eyewear as jewelery. While sunglasses protect your eyes, they also cover the most important part of your face, and as such need to be clean, sharp and eye-catching in order not to detract from your natural beauty. Find frames this year that are bold and slightly out of your comfort zone in the sense that they seem too bold or risky for your normal wardrobe. You’ll grow into the look and with the compliments that will shower upon you from wearing bolder eyewear, you’ll realize bigger is better, at least when it comes to eyewear.