au0630.JPGSports, in the modern era, have taken on new meaning as technology advances. No longer is a bike ride a simple Sunday activity- now bike riding involves a thousand-dollar machine decked out with all the latest equipment and aerodynamic clothing.

Rudy Project sunglasses are the top-of-the-line in high performance sports like shooting, biking and rowing. These professionally engineered frames are even used by the Israeli military sniper units for their performance enhancing properties.

Oakley is, of course, the holy grail of the sporting community. Every true athlete knows the brand and enjoys the developments and designs that Oakley has produced. Lance Armstrong has even paired up with Oakley to design a model that has racing bikers in mind.

Ray Bans are a fun sporting eyewear used, mostly, once off the court. These fashion-forward frames are all the rage in the skateboarding, trick bike and snowboarding communities where harsh light is a daily occurrence and looking cool of optimal importance.

Bolle eyewear sponsors several amazing female athletes, from surfers to snowboarders and bikers, these sunglasses come highly recommended from some of the top female athletes in the field. With simple designs that highlight the natural curves and colors of a woman’s features, Bolle is a favorite on the beaches and on the streets from California to Sydney.

Serengeti outdoor eyewear is the Bolle equivalent for men. Focusing on driving, outback, racing and riding sports, Serengeti has created a name for itself in the male sporting community as the top-of-the-line option for classy protection.


au0624.JPGColors very rarely constitute an entire fashion trend, but in 2009 the most traditional of colors has made quite a splash in the fashion world. The trend began with the Ray Ban Wayfarer surge in late 2008 and has since morphed into an entire fashion ideology. Candy apple red is the color of 2009- and no other can compare this year. In the world of high fashion eyewear, designers are scrambling to make red frames in every red-friendly design. Here are a few tips when buying red.

For blondes, bright red is a breeze. The shark contrast with the natural splendor of lighter hair is startling and pleasing, if not a bit coquettish. For blondes trying to cash in on the red trend of 2009, the best bet is to capitalize on the childish look of the color by accessorizing with overly large or bulky red objects like the traditional Wayfarer and a clunky red bag.

Brunettes need to be a bit more subtle, but red can really work to bring out the highlights in auburn hair and darker skin. Brunettes should think ‘less is more’ with bright red, and accessorize with classy adaptations on traditional fashion trends in the new hit color. Try the red frames of Hugo Boss and Ralph Lauren which adhere to new trends but remain conservative. Pair your new red frames with black heels with a red sole and you’ll be in business.

Redheads rarely get the chance to go red. In 2009, ignore the standard complaint that red will clash with your skin and hair tones and embrace the color with passion. For optimal effect try a creative model from a trusted brand, like a flashy Dior or stunning Gucci. Pair this with bright orange or yellow shoes and you are ready for a night on the town.

When one thinks of the outback, one thinks of rugged, handsome men who are well prepared for any contingency and who can carry their own in the wild. One thinks of a person with a cowboy hat, boots, a pocket knife and a plan. For the outback enthusiast eyewear can be of prime importance. The sun can not only severely damage your skin, but it can cause damage to your eyes, even blindness. Proper eyewear is packing 101 for the real outdoorsmen.

au0617.JPGFor anyone who will be spending time out with the kangaroos, Ray Bans are a great way to protect your eyes, stay in style and fit the bill of the rugged and handsome outdoorsmen. The frames are lightweight and durable while the lenses are tinted to block out unwanted light and glare. In addition, Ray Bans are the most classical design and look for any outdoors men.

Police eyewear has skyrocketed in popularity recently and is a top pick for the manly outdoorsmen seeking adventure. While the designs were created for urban motorcyclists, they translate well into the business world, the outdoors and even to extreme athleticism. The aerodynamic designs and sharp, confident lines give the impression of a man who means business.

While many may scoff at the name dropping, Armani eyewear is not only durable, high-quality and sleek, but ruggedly handsome in design with simple colors and frames that don’t detract from a man’s natural features. Armani eyewear, especially sunglasses, are great for the outdoors or for the ladies man.