Mar

10

Torah Bright Eyewear

Filed Under Brands Wave, Designer Sunglasses, Blogroll, Uncategorized | Leave a Comment 

au0310.jpgTorah Bright has stolen the hearts of Australians everywhere by bringing morality and femininity to the Oakley-infused Olympic events. With her strange boarding stance, amazing grace, and ability to rock the halfpipe like a true professional, Torah proves Aussies are a fighting force. Her recent gold medal win at the 2010 Winter Olympics has heralded her as the top female athlete in her sport. But Torah is much more than that at home.

Torah has helped Roxy, a goggle and outdoor fashion design company, to create a new line after her own name. Meanwhile, she has been sponsored by Roxy for some time, enjoying the girlish flare these goggles provide over their more serious counterparts like Oakley and Adidas. Torah hopes her designs, including her snowboard, goggles, jacket and accessories, will bring femininity to sport that is often perceived as masculine. We think she is making good progress so far.

Torah is trained by her brother, who was himself a boarder. Her sister, Rowena, competed in the 2002 Salt Lake Olympic Games. She is engaged to American snowboarder, Jack Welch. Having been educated in New South Wales, Torah (meaning ‘bearer of great messages’) has indeed been primed for gold and has finally delivered her message – Australia’s winter athletes are a force to be reckoned with. And Torah is a great role model for kids back home. As a member of the Church of Latter Day Saints, Torah does not drink, smoke, or engage in other acts she considers immoral. Thus, not only is she brining femininity to snowboarding, she is brining a higher morality to this rough-edged sport.

Feb

24

Is High Fashion Wearable?

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Do you ever see advertisements in high fashion magazines that depict tiny women, as thin as a toothpick and as white as wall paint, in giant Dolce & Gabbana bug-eyed sunglasses and depressing grey fabric clothing that makes you think: “hey, does anybody wear this stuff?” Other than the occasional attention-starved actress or musician, who are these high class eyewear companies appealing to? Surely the average Australian doesn’t want to walk around looking anemic, anorexic and wearing clothing and eyewear that takes away all shape, femininity and leaves the wearer looking like a random human-insect hybrid.

So, if they are not appealing to the average, perfectly sane citizen who can make adult decisions for herself, then who is the target market? Sometimes I wonder if some fashion designers create looks that are so off the wall that they can only be trying to impress Tim Burton. To me, the pale lady in the image here looks like a once pretty girl with unwashed hair and a frame so tiny these grandma’s glasses barely fit on her face. She looks like a Tim Burton cartoon character, or a contestant on the TV show What Not to Wear.

All of this has left me wondering if high fashion is even wearable. Not only do the modern clothing designs leave much to be desired in terms of how much skin they cover, but also how they cover it. The human shape is completely demeaned and understated which begs the question of whether the fashion industry really even needs models. So, is high fashion wearable—not really, and definitely not by me.

Feb

19

A Farwell to Alexander McQueen, Fashion Guru

Filed Under Brands Wave, Celebrity Watch, Designer Sunglasses, Designer Eyeglasses | Leave a Comment 

au0219.JPGFarwell, Alexander McQueen, fashion guru and innovator, creator, designer and visionary unsurpased in the modern world of fashion, you will be missed.

McQueen died of unsuspicous causes on February 11th at his home in London, a tragedy to his family, friends, fans and the fashion world as a whole. McQueen’s designs were so visionary and bold that his loss will be felt in ripples throughout the community for years to come. With the loss of this great designer, we’re taking a look back at the designs that made him famous, and the paramount steps in his career that launched him to the top.

McQueen’s talent was never in doubt. As a pattern cutter tutor at Central Saint Martin’s College of Art and Design, McQueen was encouraged by several instructors to enroll as a student. Taking their advice, McQueen soon graduated with a masters in fashion design, and his graduate collection was bought by influential and experiemental designer Isabella Blow. Blow, a magazine editor, designer and talent scout, easily saw McQueen’s talent for design and encouraged him to continue, soon after Bjork had McQueen design her cover art and direct her music videos. A step in a new, albeit equally creative, direction. Soon after McQueen’s strong sense of fresh, almost mystical fashion was to shock everyone with his underwater Atlantis designs, human chess board inspiration and his most well known white dress with a towering veil held up by mock birds. Yes, the loss of this man will leave a dark hole in the fashion industry.

Feb

17

2010 Grammy Awards Fashion Trends

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The 2010 Grammy Awards did not offer much in the way of surprises in terms of music. For the most part, the hits of 2009 spoke for themselves. What was shocking were the overall fashion trends apparent on a plethora of stars. Take, for instance, The Black Eyed Peas. Their clothing was decidedly new age as they wore all-black tights and knee pads. Robots danced around behind them as they rapped about the future. And they were not the only futuristic-looking band. Beyonce and Lady Gaga wore all-black modern outfits with distinct outer-space influences. How does this apply to you? Well, the stars set the trends that many Americans follow (good or not). If the stars are wearing all-black futuristic clothing you can bet the fashion world will follow this trend on made-to-wear clothing and accessories.


In terms of eyewear, we anticipate all-black designs will sell well in the next year as all-black fashion takes off main stream. Designs like the classically-influenced Prada square-lens models will skyrocket this year. While the hype from “The Devil Wears Prada” has subsided, the love of classic designs with modern influences is hardly ready to dissipate. Several members of “The Black Eyes Peas” were wearing sunglasses for their performance while even more stars in the audience kept their shades on indoors. Nothing shows that eyewear are an important part of a star’s wardrobe like an indoor event attended by hundreds of stars in dark shades. Carrera shades are a favorite for the band, and a modern-classic look that has the perfect blend of the past and present.

Feb

11

Matching your eyewear to your wardrobe

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Many women get hung up on matching their eyewear with each wardrobe. This isn’t necessary. Instead of buying dozens of pairs of glasses buy two pairs of high-quality, versatile designer glasses like those by Versace and Dior that can work with any outfit. Here’s how:

Black and brown are always in style. Keep this in mind while shopping for versatile eyewear that you can match with any outfit. The more traditional the style, the more likely you’ll find it matches with your day-to-day clothing and lifestyle. Tom Ford sunglasses are a great example of simple but elegant designer sunglasses that look as classy with jeans and a T-shirt as they do in a little black dress. This kind of style can only be achieved by a really great designer, and Tom Ford sunnies have been around a while and have been worn frequently by celebrities and civilians alike.

For eyeglasses, keep in mind that no matter how you feel while buying the glasses, its how you want to feel on a day-to-day basis that is important. If you are an office worker and want to look professional, classy and chic, then look for a wireless or silver-framed pair of glasses. Ralph Lauren makes great eyeglasses for the office, and the designs range from risky to librarian, with everything in between. If you are an outdoors person and want your day-to-day eyewear to reflect your lifestyle and match your wardrobe, then check out the glasses by Adidas and Nike, both of which make stunning eyewear that have a sporty edge without overdoing the athletic feel.

Feb

4

How to Buy Good Contacts

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With so many brands on the market, how do you know which contact lens brands will be right for you. A good start is to talk with your optometrist, but below is a bit of information on whether Acuvue or Proclear contacts would better suit your specific condition and needs.

Acuvue contacts are a great brand with a reputation for quality products that aim to please customers with comfort, reliability and unique one-day and reusable contacts.

Proclear contact lenses lead the market in the multifocal arena, for those of you who have dual prescriptions for distance and up close. With an increase in TV watching, computer use and video gaming this category of vision-impaired individuals is growing, and proclear is there with multifocal lenses that lead the market.

Focus contact lenses are great for buying in bulk. Their high-quality value packs make this perfect for people witch stable prescription who want to buy the contact lenses they will need for several months so they don’t have to worry about reordering contacts for a while. Meanwhile, Focus contacts are well known for both the reusable and one-day contacts, making them a great company to buy from if you prefer a mix of reusable and single use contact lenses.

Bausch and Lomb contact lenses are well known among those who need extra help for stigmatisms or glaucoma. If you suffer from more than just poor vision, than Bausch and Lomb may have the contact lenses that are right for you and your ailment.

Jan

27

Sunglasses Deals

Filed Under Vision Direct Sponsorship, Brands Wave | Leave a Comment 

au0127.JPGIf you are like many other Australians and are feeling the weight of the recession on your shoulders, then you’re always on the lookout for a great deal. Vision Direct is the best online store for finding great deals on authentic, designer brands at affordable prices. Vision Direct even has a discount eyewear page with deals ranging up to 70% off! If you are on the market for designer eyewear but don’t have the purse to back up the look, then this is definitely the venue for you.

I took a peak at the special deals items and discovered a wonderful blend of men’s and women’s eyewear ranging from the ultra chic to the incredibly sporty. With brands like Adidas, Oakley and Burberry to Prada and beyond, you will find a design and brand that is perfect for you. Regardless of the fashion house you have in mind, you’ll be shocked at the variety and selection available at a discount price online. Some styles may be from 2007 or 2008, but the classy looks available from Vision Direct are always in style.

The great thing about discount eyewear bought online are twofold. First, shopping on line is fun and rewarding. You can pull up a picture of yourself while looking at pictures of the sunglasses and find the ones that best suit your face and skin tones. Secondly, no one else will know that your designer, brand-name eyewear was bought at a discount price. None is the wiser and you come out ahead with a savvy new pair of sunnies for an unbeatable price!

Jan

26

Skateboarding Sunnies

Filed Under Brands Wave, Fun with Eyewear, Designer Sunglasses | Leave a Comment 

au0124.JPGAny real boarder knows that half the sport is about looking cool, and there is no better way to achieve this feat than to slap on a pair of Ray Ban Aviators. While fashion may, to the untrained eye, seem like the opposite of the boarding culture it is in fact their sole purpose for being. Skateboarding is not an easy thing to learn to do, and along the road to awesomedom there are many scraped knees and possible concussions. That’s why when a boarder gets to the point where they can do cool tricks without breaking any bones, they immediately spruce up their wardrobe and take their skateboard to a very public location to show off for the ladies.

Since skateboarding is a recreational sport that requires an audience, the stage must be set and the actors must have on their costumes. The skateboarding costume has several requirements, including but not limited to baggy jeans, a T-shirt with a band name on it, colorful shoes of either the Converse or Sketchers variety and most importantly, a pair of Ray Bans. No other brand of eyewear will do as only Ray Bans are the skateboarders secret weapon. If you fall in Ray Bans you don’t lose cool points, you gain daredevil street credibility. While most boarders are partial to the Aviator, the Wayfarer is a respectable backup option as well.

So, get out there with your board, whether it be snow or skate, and get your Ray Ban’s firmly in place, your baggy pants hiked down, and get your groove on in front of the ladies outside the mall. You’re cool, yeah, you know it.

Jan

20

The Best Eyewear for Sun Bathing

Filed Under Brands Wave, Fun with Eyewear, Celebrity Watch, Eyewear Knowledge, Designer Sunglasses | Leave a Comment 

au0120.JPGSunbathing is a serious activity for many of us here in Australia, and for good reason. With beautiful beaches full of beautiful people, being tan is more than just a fashion statement- it is proof of membership into the life of luxury and decadence.Here are a few tips on how to fit into this club, even if you don’t.

Find eyewear that are fashionable and chic, but that do not cover too much of your face. Nothing is as awkward as a suntan that leaves large white circles around an otherwise tan face, like this otherwise pretty girl here. Do not leave off your sunglasses and risk extreme eye damage for the sake of beauty, instead, for sunbathing, look into smaller sunnies like those by Versace, designed to hide a minimal amount of your face. If this girl had done likewise she would not look like a raccoon at present.

When walking around town, its best to fit the part of the rich and elite by staying in style in Ray Ban Aviators, Prada oversized frames or MiuMiu’s new and chic line of fresher, outdoor designs. These signify a more-than-normal addiction to fashion and also put you in-the-know on the hottest Hollywood and beach babe fashions.
When indoors, contact lenses are a great alternative to glasses, especially those by Focus, but when the need calls wonderful indoor eyewear is available that will up your stylish points and put you in a league with the stars. Check out the new Dior indoor eyewear for a hint of what is available for a stylish cougar like yourself.

Jan

16

How to Fit Sunglasses to Your Personal Look

Filed Under Fun with Eyewear, Eyewear Knowledge, Designer Sunglasses | Leave a Comment 

au0116.JPG

Think about your face before you buy sunglasses. Don’t just slap on any Prada sunglasses and think you are cool. You can’t just mimic any fashion trend that emerges; you have to pick and choose the ones that fit your face! This is what people miss when they think they are fashionable and chic and yet miss the ball by picking the wrong trends to follow. For starters, each face has a unique shape and tone, not to mention hair, eyes and lip tones and shapes. This gives you two main things to consider when picking out sunglasses. You’ll want a pair that complements your shape without compromising your sense of fashion. Look at the image here, all three women are following rends without any thought to how the trend fits their face.

Square faces need to downplay their sharp lines by wearing smaller glasses. Pointed or heart shaped faces should wear oval or round sunglasses, look at Paris Hilton, who is otherwise so fashionable and chic. These classes are too large, and make her look like a person with two black eyes. The other two ladies look similar; none of these women are making any headway in using fashion to make their natural appearance perfected. Focus on fitting eyewear to your face rather than eyewear to fit a trend and perhaps you will not end up looking as ridiculous and cartoonish as these ladies here. If these Hollywood high rollers can mess up fashion than anyone can, so don’t feel bad but keep your head in the game and play it smart and you’ll be cooler than Paris Hilton.

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